How Many Times Does Someone Need to See Your Ad Before They Buy?
We all know that repetition counts. The first time someone ...
Funeral Consumer Alliance Takes a Survey
I admit it, I’m jealous. The Funeral Consumer Alliance (FCA), ...
Cultivation vs Stewardship – The Real Profit Builder
Business professionals continue to discover that they can generate more ...
A “Happy” Death, a “Happy” Funeral
A “Happy” Death, a “Happy” Funeral; I don’t know if ...
“Money” Makes the World Go Around
I’ve learned to detect a media hit job on the ...
The Power of Funeral Home Visibility
“Behold I have set before you an open door . ...
In Response to the 60 Minutes Segment “Final Resting Places”
Below is the official ICCFA statement sent to the media ...
The Funeral Divas
Throughout my career I have gotten into trouble because I ...
The Dodge Sunshine Seminars – The Very Definition of Progressive Quality
I recently marked my 23rd year of presenting at the ...
Relationships between Cemeterians and Funeral Directors
Having only been a cemetarian for 18 months I am ...
Education for the sake of education
In the last several weeks the subject of mortuary education ...
The power of looking the Grim Reaper in the eye
ALFRED BERNHARD NOBEL 1833-1896 DISCOVERER AND INVENTOR OF DYNAMITE President ...
