October 21-23, 2025
Marriott Knoxville Downtown | Knoxville, TN

Join us in Knoxville this Fall!

Register now for an engaging, hands-on learning experience at the 2025 ICCFA Leadership Summit, taking place October 21–23 in Knoxville, Tennessee. Don’t miss this opportunity to connect, learn, and lead—we can’t wait to see you there!

Registration is Now Open!

This October, we’re heading to vibrant downtown Knoxville, Tennessee for a one-of-a-kind gathering of visionaries, innovators, and changemakers in the deathcare profession. Register now to be a part of it!

Registration includes receptions on Tuesday and Wednesday, breakfast on Wednesday and Thursday, lunch on Wednesday, and transportation to off-site sessions. Golf, whiskey tasting, and hotel stay are not included. All attendees must purchase tickets and book their hotel using the link below.

Registration Rates

Registration Type	Price
Early Bird Member	$785
Member Price After Sept. 19	$905
Early Bird Non-Member	$985
Non-Member After Sept. 19	$1,105
Reception Only	$250
Golf	$175
Whiskey Tasting	$100

Early bird registration rates are available until September 19 and online registration closes October 15.

Schedule of Events

Monday, October 20

2:30–5:30 PM | Registration
Atrium
3:30–4:45 PM | Finance Committee Meeting
Armstrong
5:00–6:00 PM | Executive Committee Meeting
Armstrong

Tuesday, October 21

9:00 AM–5:00 PM | Registration
Atrium
9:15–10:45 AM | ICCFA Board of Directors Meeting
Royston
12:00–5:30 PM | ICCFA Golf Tournament at Egwani Farms
- 12:00-1:00 PM | Lunch at Golf Course
- 1:00-5:30 PM | ICCFA Golf Tournament (limited to first 60 RSVPs) – Shotgun starts at 1:00pm
12:00–4:00 PM | Non-Golfer Activity: Whiskey Tasting & Lunch at Company Distilling
6:30–8:00 PM | Welcome Reception
The Curio

Wednesday, October 22

7:30 AM–8:30 AM | Registration & Information
Atrium
7:45– 8:15 AM | To-Go Breakfast & Coffee
9:00 AM–2:45 PM | Reimagining Funeral and Cemetery Service: Off-Site Tour and Education at Smith Funeral and Cremation
- Trinity Chapel
  - 9:00–9:45 AM | Experience 1: Funeral for the Traditional Funeral
  - 10:00–10:40 AM | Experience 2: Celebration of Life by Lacy Robinson, Johnson Consulting Group & Worsham College of Mortuary Science
- Life Event Center
  - 10:55–11:45 AM | Presentation 1: Why Hospitality? Reimagining the Funeral Experience by Lee Longino, Service Corporation International
  - 11:45 AM–12:35 PM | Presentation 2: The Celebration Journey by Brooke Heldman, Dignity Memorial
  - 12:35–1:35 PM | Lunch
  - 1:35–1:45 PM | Intro to Mixed-Use Properties by C. Lynn Gibson, Smith Life & Legacy
  - 1:45–2:35 PM | Presentation 3: How to Convert Your Facilities Into Mixed-Use Properties by Christopher Griffiths, JST Architects
3:00–6:00 PM | Reimagining Funeral and Cemetery Service: Off-Site Tour and Education at Grandview Cemetery Pavilion
- 3:05–3:35 PM | Presentation 4: Cemeteries are Dying by Dr. Jason Troyer, Healing Path Cemetery and C. Lynn Gibson, Smith Life & Legacy
- 3:35–5:20 PM | Rotating Sessions by Group
  - Reimagining Cemetery Experience by John Bolton, CCE, CCrE, CSE, CXE, Park Lawn Corporation
  - Healing Path by Dr. Jason Troyer, Healing Path Cemetery
  - Reimagining Outreach and Aftercare by Jennifer Flaum, HeartLight Center
- 5:20–5:35 PM | Wrap-Up: Group Discussion & Takeaways by C. Lynn Gibson, Smith Life & Legacy
6:45–7:45 PM | Reception
The Gallery & Patio

Thursday, October 23

8:30–11:15 AM | Registration
Atrium
9:00–9:30 AM | Coffee & Breakfast
9:30–11:00 AM | Government & Legal Affairs Committee Meeting & Update (open to all attendees) Moderators: Poul Lemasters, Esq., ICCFA; Christine Toson, CCE, The Tribute Companies
Fulton

Hotel Information

Marriott Knoxville Downtown
Address: 525 Henley Street, Knoxville, Tennessee, USA, 37902
Phone: 865-522-2800

Located in historic Downtown Knoxville, Marriott Knoxville Downtown offers close proximity to the University of Tennessee, Gay Street, Market Square, Old City, Krutch Park, The Sunsphere, and more top attractions.

The ICCFA’s room block is open until September 26, 2025.

Booking in the ICCFA hotel block does more than secure your room—it supports the ICCFA Leadership Summit, helps keep registration fees low, and strengthens our ability to negotiate great future rates. It also protects ICCFA from costly penalties when room commitments aren’t met.

Better rates for you. Stronger events for everyone. Stay where it counts.

Book Your Stay!

ICCFA Golf Tournament

Join us for the annual ICCFA Golf Tournament on Tuesday, October 21, from 12:00–5:30 PM at Egwani Farms Golf Course.

Schedule:

12:00–1:00 PM – BBQ buffet lunch
1:00 PM – Shotgun start

Details:

$175 per player
4-person scramble format
Located ~12 miles from the Marriott Knoxville Downtown (approx. 22 minutes)
Uber codes provided for transportation
To reserve clubs, call Egwani Farms at 865-970-7132
Golf attire required (no jeans, tank tops, or running/jogging shorts)

Need more time on the greens? Additional Golf Courses Nearby:

Whiskey Tasting Experience at Company Distilling

Join us on Tuesday, October 21 from 12:00-4:00 PM for a whiskey tasting featuring Company Distilling, crafted in their flagship distillery on 13.5 scenic acres along the Little River in Townsend, TN—just steps from the Great Smoky Mountains National Park. Experience the best of Company Distilling’s portfolio in a relaxed setting, with local flavors, and a true taste of “The Peaceful Side of the Smokies.”

Schedule: