April 10-13, 2024
JW Marriott Tampa Water Street & Tampa Convention Center
Tampa, FL

The ICCFA Returns to Tampa!

Next year, the ICCFA’s flagship event docks in Tampa Bay! Join thousands of other deathcare professionals for this one-of-a-kind event. Whether you’re looking to expand your knowledge with world-class keynotes and in-depth educational breakouts, check out the latest and greatest goods and services in our exhibit hall, or connect with your colleagues from across the globe, then you won’t want to miss this event. Save the date for April 10-13, 2024, and we’ll see you there!


This is the ICCFA’s biggest event of the year, so take advantage of our early bird rates and register now! Your registration will provide you access to all of our exciting keynote speakers, amazing exhibit hall, hours of educational sessions, and tons of receptions and networking opportunities. There are few opportunities as good as this one to gather with deathcare professionals from all over the world while learning and laughing in Tampa!

Registration Rates

Early Bird Registration Ends March 1, 2024

Registration Type Early Bird Rates Regular Rates
ICCFA Cemetery, Crematory & Funeral Home Member $750 $835
ICCFA Supplier Member $1,005 $1,055
Cemetery, Crematory & Funeral Home Non-member $1,055 $1,105
Supplier Non-member $1,270 $1,325
Guest/Spouse $405 $405

Schedule of Events

*Exhibitors only*

  • 11am – 12:15 pm
  • 12:30 – 1:30 pm


  • 8:30 – 11:30 AM 
  • 9:00  – 10:00 AM  
  • 9:00  – 11:00 AM 
  • 10:00 – 11:00 AM  
  • 10:00 – 11:00 AM  
  • 10:00 AM – 12:00 PM  
  • 11:00 AM – 12:00 PM 
  • 11:00 AM – 12:00 PM 
  • 12:00 – 1:00 PM
    Cemetery Consumer Service Consumers Council Panel Discussion
    Tom Daly CCE, CHS Consulting Group/Cemetery Helpful Solutions
    When disputes arise between cemeteries and consumers, the Cemetery Consumer Service Council (CCSC) is there to mediate. Originally founded in 1979, the CCSC now exists as a special committee within the ICCFA and specializes in handling issues that arise between consumers and cemeteries. This panel discussion will feature members of the CCSC examining issues, trends, and cemetery complaints that have been received in the past year. The panelists will provide guidance to those in attendance on how these common, and sometimes uncommon, issues can be addressed and steps that can be taken to prevent the issues from arising. The lessons learned from this session will be applicable to all cemeteries and businesses, regardless of their size.
    Thomas Daly, CCE has been in the cemetery profession since 1967, he has served as President & CEO of a Boston, MA cemetery corporation, Founder and managing Partner of CHS Consulting Group and is now the Administrator, executive officer of an independent active cemetery. Tom has served on the Board of Directors of ICCFA and is the Presidents appointment to the Cemetery Consumer Service Council. He has been a presenter & speaker at past ICCFA Conventions, Regional and State Cemetery Associations.
    Cremation: It’s Not About the Price
    Angelique Simpson, Matthews International
    This session will take a deep dive into the cremation trends and focus on why all funeral service professionals need to alter the revenue gap in order to survive. We will tackle ways to empower staff to share ALL of the options with EVERY family, every time. The session will provide tangible tips in navigating the shift of more families choosing cremation- and spoiler alert, “it’s not about the price!”
    Angelique is a much sought after-high energy speaker and facilitator. Bringing passion and enthusiasm to every event she attends, Angelique makes learning exciting! Angelique has over 30 years of experience motivating and educating professionals in bringing their BEST self to the table every time. As the Professional Development Director for Matthews Aurora Funeral Solutions for the past 7 years, she is honored to share her enthusiasm and passion for the funeral service profession everyday.
    Exploring the Lost Art of Embalming
    Shun Newbern CFSP, Metropolitan Mortuary
    This presentation will identify a number of ideas and suggestions that will help funeral directors and embalmers better promote our services through embalming. It will identify methods that can be employed to better improve staff’s personalization and good restorative art skills when meeting with family members . The attendee will understand proper chemical selection, chemical mixture, arterial injection and post treatments of tissue to minimize the risks for excellent art application.
    Shun has nearly 30 years of dedicated funeral service experience and the owner of Metropolitan Mortuary, in Jurupa Valley, CA. At Metropolitan he provides affordable excellence through themed services full of the unexpected. He educates consumers about the value of an open casket viewing and demonstrates this through embalming and the art of restoration. His unexpected service results in proving healing to hurting hearts and establishing return business. Shun is a licensed embalmer, funeral director, crematory manager, and cemetery manager. The presentation will bring a fresh insight and proven techniques that every practitioner can incorporate to improve embalming results.
  • 1:30 – 2:30 PM
    Cemetery Development in the 21st Century: Queen of Peace Cemetery
    Zachary Rasmussen, Tribute Design Systems, LLC
    Between 2018 and 2023, Tribute Design Systems had the privilege of working with the Diocese of Rockville Centre / Catholic Cemeteries of Long Island on development and creation of a brand-new 97 acre cemetery, 21 miles east of Manhattan. The project involved demolition of an existing horse farm, site development,  incorporation of in-ground burials, as well as $20 million dollars worth of cemetery architecture to support operations. Challenges of the project included coordinating with a strict local municipality,  efficient use of development space, and detailing ‘traditional’ architectural ascetics. This was all  conducted during a worldwide pandemic. In the end, Queen of Peace Cemetery now acts as the shining beacon and the choice location for perpetual resting for Long Island’s Catholic parishioners.
    As the Manager of Design, Precast & Construction for The Tribute Companies, Zach Rasmussen has a combined experience of practicing architectural design of over 20 years. Zach has an undergrad architectural degree from the University of MN – TC, and a masters degree from the University of WI – MKE. He takes experience learned while working with his father in the Trades, to develop architectural designs that not only evoke interest and flare, but also exhibit a level of practicality and constructability.  Zach has been leading the design department at Tribute for 7 years, continuing to provide his clients with architectural designs that will last for perpetuity.
    Communicating with Ease: Building Trust Through Authentic Dialogue
    Tiffanie Kellog
    In the intricate world of the deathcare industry, where every interaction is layered with emotions and expectations; understanding behavioral styles becomes paramount. Tiffanie Kellog invites you to this presentation where insights meet actionable strategies. Here’s what’s in store for attendees:

    • Embark on a journey of self-awareness.
    • Master the art of swiftly discerning the behavioral styles of those you interact with.
    • Harness this newfound knowledge to enhance your interactions, whether with pre-arranged or at-need clients.

    At the heart of this program lies the Platinum Rule — a principle that goes beyond the golden standard. It’s about treating individuals the way they want to be treated. By embracing this philosophy, deathcare professionals can navigate client relationships with heightened empathy and efficiency. Such an approach streamlines the process while enriching the experiences for all parties involved. Step into this enlightening session with Tiffanie, and elevate your communication prowess, ensuring a harmonious and successful journey in the deathcare industry.
    Tiffanie Kellog is a business coach and professional speaker residing in Tampa, dedicated to helping others make more money in less time, and there are many ways that she does that… Over the past decade, Tiffanie Kellog has helped thousands of entrepreneurs make more money while saving time so they can have more fun by creating referrals for life. Tiffanie is in demand as a professional keynote speaker, coach and trainer with the Referral Institute, and is co-owner of a business with her husband Rob.
    Creating a World-Class Customer Experience
    Vincent Roberge, Johnson Consulting Group
    Family satisfaction survey data tells us that the vast majority of people choose a funeral home or cemetery because of prior experiences – whether their own or someone they trust. Clearly a driver of market share growth, customer experience (CX) has long been considered a strength at many funeral homes and cemeteries. I’ll discuss how to leverage this strength to create more brand ambassadors for your organization. I’ll also share the framework needed to foster a true CX culture at your workplace, which will translate into higher employee morale and performance.
    Vince Roberge is a Licensed Funeral Director and has worked as a Business Consultant for Johnson Consulting Group since 2019, serving as a trusted partner to funeral home and cemetery business owners. His consulting areas of expertise include performance management, strategic planning, incentive compensation plans, and pricing. Vince is certified by the DiJulius Group as a Customer Experience Coach and works with funeral home and cemetery clients on transforming their customer experience. He also facilitates Johnson Consulting Group’s biannual Leadership and Management Program in Scottsdale, Arizona.
    Ways to Support Families in Helping Children Cope with Death
    Ellen Sabin, Watering Can Press
    Dealing with the death of a family member is difficult for everyone. It is especially hard for children. Your adult clients try their hardest to help children touched by a death, but often don’t know the best ways to do so. This session will offer tips to share with families on ways to support the children they love. It will arm you with suggestions that support your grieving efforts, deepen your connections to clients, and provide value to families. Tangible Takeaways:

    • A review of the difference between adult and child grief and main elements of the grieving process for children
    • Key discussion points to address with families who are supporting children
    • Suggested resources to provide to help clients and community on this topic

    Ellen Sabin is currently an entrepreneur, author, and founder of Watering Can Press; a publisher that creates books that ”grow kids with character.” She’s written an award-winning grieving book for children and families called The Healing Book. She has also written other books on topics that support children in finding positive role models, being kind to peers with autism, financial literacy, and many more. Companies and professionals use her books to connect with their clients for marketing, sales, and client service purposes.

  • 3:00 – 4:00 PM
    Unlocking the Future: Surprising Discoveries from Consumer Insights
    George Owens, SoCal Approach
    We used AI to read through and organize feedback from nearly 5,000 consumers to determine which products and services they believed would be important in the future. The results were surprising – but not in the ways you might think! Join George Owens, President of SoCal Approach, as he shares insights about consumer wants and needs, how to apply them to improve your business today, and make sure your business is prepared for a new generation of consumers.
    George Owens is the founder and Principal Consultant of SoCal Approach Marketing and Consulting Group. Hehas spent more than 25 years listening to the voice of the customer and helping companies apply those insights to improve operations and profitability. Prior to founding SoCal Approach, George served for more than a decade as a Managing Director in the marketing department of SCI.  Additionally, George previously led research efforts with J.D. Power one of the world’s foremost marketing intelligence firms.
    Digital Marketing is not Rocket Science…but it is Scientific
    Troy Brake, Vertin Funeral Homes
    Changing consumer preferences, rising cremation rates, declining average revenue per call, and fierce competition for the attention of families, are just a few of the many challenges facing funeral home owners in 2024. As a business owner, you understand that you must find ways to grow your business and serve more families. Increasingly, consumers are engaging with our industry via digital touchpoints, which is both a blessing and a curse depending on your mastery of the space. It’s a gift if you have a sound digital marketing strategy, but can also be an existential threat if you lag behind your competitors. In this seminar, Troy will use his years of experience leading marketing departments to explain the various elements of modern digital marketing and how you can bring them together in a smart and affordable way to grow youR funeral business in 2024 and beyond.
    Troy has held executive roles within deathcare for nearly two decades; first at Batesville Casket and later at Vertin Company. With experience on the supplier and provider sides, Troy has a unique perspective on the challenges facing funeral homes and winning strategies in the increasingly difficult environment they face. During his time at Batesville, Troy created and led their technology business for twelve years, spent three years leading their marketing department, and four years overseeing their international division. Now as Vertin’s VP, Marketing & Business Development, he is responsible for growing each of their 90 existing locations and acquiring new businesses for Vertin’s expanding organization. Troy is passionate about the funeral profession and is committed to helping funeral homes thrive in the challenging years to come.
    Dealing with Conflict
    Ron Clyde, Directors Investment Group
    There are few settings in society where conflict is more prevalent than in the funeral home. Today’s families are influenced, confused, and even conflicted by rapidly changing societal factors, especially when a death occurs, or end-of-life planning decisions must be made. This course will formalize many of the naturally built skills that Funeral Directors and Funeral Home Owners may use for managing the escalation of conflict and techniques for resolving conflict in a productive and permanent manner to help families move towards a meaningful funeral experience.
    Ron Clyde holds the position of Director of Special Projects at Directors Investment Group in Abilene, TX. In this role, he oversees the development of new products and manages internal change initiatives. Ron brings a wealth of knowledge and experience to his work, backed by a bachelor’s degree in Economics, a master’s degree in Education, and a graduate certificate in Conflict Management and Resolution. With 35 years of experience in corporate management and entrepreneurial ventures, Ron has established himself as a seasoned professional.
  • 2:00 – 4:00 PM  
  • 4:15 – 7:15 PM  


  • 8:30 – 10:00 AM 
  • 9:00 – 10:30 AM  
  • 10:30 AM – 2:30 PM 
  • 2:30 – 3:30 PM 
    KEYNOTE – Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being
    Shawn Achor
    Until now, we’ve been taught that to be successful, we must better ourselves and rise above others. The pursuit of fulfilling our potential has been individual and isolated. Research now clearly shows that this self-focused approach to achievement puts a cap on our happiness and success. It is only by pursuing potential in an interconnected way that we are able to achieve the heights of our potential in business and education. Only by making others better as we grow, can we see what we are truly capable of.  Based on Shawn’s research, new findings using Big Data revealing the ripple effect of our actions, and his work in 50 countries, he outlines a five-stage strategy for achieving interconnected success and how to apply them to your work and home life for greater energy, productivity, and success.
    Shawn Achor is the NYTimes bestselling author of The Happiness Advantage and Big Potential. Shawn is one of the world’s leading experts on the connection between happiness and success and has worked with over a third of the Fortune 100 companies, and with places like the NFL, the Pentagon, and the U.S. Treasury. Not to mention that his TED Talk is one of the most popular of all time with over 16 million views.

  • 3:30 – 5:00 PM  
  • 4:30 –5:00 PM  
  • 7:00 – 10:00 PM 
    Please join fellow attendees and exhibitors for dinner, drinks, and a show at this year’s President’s Banquet. Featuring comedian Josh Blue, we have moved this staple of the Annual Convention earlier in the week, so no one has to miss out! The evening begins with a reception followed by the annual Celebration of Remembrance and dinner. An additional highlight of the evening will be the induction of Fred Lappin, CCE, into the ICCFA Hall of Fame. This award recognizes those who have demonstrated unselfish service and outstanding contributions to the ICCFA, the deathcare profession, and the public. We will also recognize the 2023 KIP Award winners and at the conclusion of the evening, the ICCFA Presidential transfer will take place as Robbie Pape ends her term and welcomes Lee Longino as ICCFA’s incoming President.


  • 8:00 – 9:00 AM
    Join fellow worshippers for a morning of breakfast and fellowship. Thanks to generous sponsorships, the annual ICCFA prayer breakfast is free to the first 60 individuals who arrive on a first-come, first-served basis.
  • 8:30 – 10:00 AM
  • 9:00 – 10:00 AM
    KEYNOTE – Ignite Moments! How to Become a ‘Customer Company’
    Brian Solis
    What does ‘great’ look like to today’s customer? How has their digital lifestyle or relationships with industry-leading brands changed their standards for what great customer engagement and services look like? As ‘the godfather of CX’ and the author of one of the most transformative books on CX innovation, Brian will talk about what it means to become a ‘customer company’ in an evolving hybrid world, one where digital and AI are blurring the lines between physical and online experiences. It all starts by purposefully becoming a ‘customer company’, putting people at the heart of the business. In this exciting and captivating keynote, Brian will transform traditional customer touch points into ‘ignite moments.’ He’ll demonstrate how ignite moments deliver personalization, ‘warmth’, and connected experiences that people love, remember, and share.
    Brian Solis is a world-renowned digital anthropologist and futurist who has been called “one of the greatest digital analysts of our time.” Forbes called him “one of the more creative and brilliant business minds of our time.” He is also an award-winning author and global keynote speaker on disruptive trends and technologies and their impact on businesses, markets, and societies.

  • 10:00 AM – 1:00 PM
  • 11:30 AM – 2:00 PM
  • 1:00 PM – 12:00 AM
  • 1:00 – 2:00 PM
    Embalming the Autopsy Case:  Techniques that Work
    Shun Newbern CFSP, Metropolitan Mortuary
    The session will include best practices for embalmers and funeral directors, to include the importance of the embalmer for the following topics:

    • communication with the funeral director and the family about the valuable time to conduct an autopsy;
    • sufficient time for practically difficult procedures;
    • the need of sufficient arterial chemicals and sundries to master preparation for autopsy embalming for visitation or ship out;
    • the need to reinvent the embalming wheel, using new technology and new ideas in proper casket presentation when there is trauma.

    Shun has nearly 30 years of dedicated funeral service experience and is the owner of Metropolitan Mortuary, in Jurupa Valley, CA.  At Metropolitan he provides affordable excellence through themed services full of the unexpected.  He educates consumers  about the value of an open casket viewing, and demonstrates this through embalming and the art of restoration. His unexpected service results in proving healing to hurting hearts and establishing return business.  Shun is a licensed embalmer, funeral director, crematory manager and cemetery manager. The presentation will bring a fresh insight and proven techniques that every practitioner can incorporate to improve embalming results.
    Preserving Celebrations in a Cremation-centric World
    Moderator: Kent Robertson, Foundation Partners Group
    Panelists: Barbara Kemmis, CANA; Mark J. Krause, Foundation Partners Group; Cole Waybright, Foundation Partners Group; Joe Sharps, Musgrove Mortuary at West-Lawn
    As the cremation rate across America continues to rise, funeral directors, cremationists, and cemeterians are challenged to find new and innovative ways to preserve the celebrations of life that are so important in bringing closure to grieving families, as well as to preserving their bottom lines. Rising cremation rates do not have to mean lower profits. Innovative and creative deathcare professionals are streamlining their operations and creating new revenue streams by educating and catering to the unique needs of cremation families. This session will feature a panel of influential cemetery, cremation, funeral service and memorialization leaders. The panel will share proven strategies and practical “how to” advice on topics including consumer and staff education, signature services and approaches to service packaging, consumer trends, and cemetery strategies and design that help reframe the discussion around permanent memorialization.
    Kent Robertson (MODERATOR) is President & CEO of Foundation Partners Group, a national leader in innovative funeral and cremation services with more than 260 locations serving more than 150,000 families each year. Kent is an experienced executive and visionary corporate leader who oversees the company’s long-term growth, vision and strategy.The company has nearly doubled in size since Kent joined as Chief Operating Officer in March 2020. Before joining Foundation Partners, Kent was founder and CEO of Fenix Parts, a leading recycler and reseller of OEM automotive products, and spent more than 20 years with Stericycle, the nation’s leading provider of compliance-based solutions. Kent is a member of the ICCFA Board of Directors, has extensive presentation experience.
    Barbara Kemmis is Executive Director of the Cremation Association of North America where she promotes all things cremation through member programs, education and strategic partnerships. After more than 20 years of experience in association leadership, Barbara knows that bringing people together to advance common goals is not only fun, but the most effective strategy to get things done. A Certified Association Executive (CAE), Barbara previously served as Director of Member Services at the American Theological Library Association and Vice President of Library & Nonprofit Services at the Donors Forum (now Forefront). She is an experienced presenter who holds a masters in library science from Dominican University, a graduate certificate in nonprofit management from North Park University and a B.A. from Earlham College.
    Mark J. Krause is Foundation Partners Group Vice President of Government & Industry Relations and former President of Krause Funeral Homes & Cremation Services of Milwaukee, Wisconsin. He is a fourth-generation funeral director and has been in funeral service since 1976. Mark is a founder and past President of the Funeral Service and Cremation Alliance of Wisconsin (FSCA), Past President of Preferred Funeral Directors, International (PFDI) and served as ICCFA President from 2008 to 2009. Mark is a nationally recognized funeral professional educator and regularly speaks at national, regional, and state conventions and seminars. In 2008, he addressed the International Chinese Funeral Exposition in Shanghai. He served as a professor and Dean at ICCFA University, has chaired numerous national and state funeral profession conventions, and regularly contributes to industry publications.
    Cole Waybright is Vice President of Sales Operations for Foundation Partners Group and a Licensed Funeral Director. He is a graduate of Alderson-Broaddus University and the Cincinnati College of Mortuary Science.  After starting his career as a funeral director at independent funeral homes in Ohio and West Virginia, Cole moved to Service Corporation International (SCI). There he advanced from Managing Funeral Director to Corporate Trainer to Senior Area Sales Director covering four states. Throughout his career Cole has held a variety of leadership positions in both at need and preneed sales, as well as cemetery sales. Cole is the former chair of the West Virginia Funeral Directors Association PAC and was on the board of the West Virginia Cemetery and Funeral Home Association.
    Joe Sharps is a Licensed Funeral Director, Embalmer and Manager of Musgrove Mortuary at West-Lawn, in Eugene, Oregon. Prior to working for Musgrove Family Mortuary, he taught embalming and other funeral education classes at Mt. Hood Community College. He holds a degree in Funeral Service Education from Mount Hood Community College and a Sociology degree from the University of Oregon. Joe is an active community volunteer and environmental conservationist. He serves as a youth football coach, is a member of the Eugene Executive Association, and is a dedicated volunteer with the Izaak Walton League and Ducks Unlimited, which are among America’s most successful conservation organizations.
    Digital Marketing: Turning Challenges into Opportunities
    Welton Hong, Ring Ring Marketing
    This session is designed to empower funeral homes to thrive amidst the current demographic shifts. We will explore effective digital marketing strategies, tailored for the unique dynamics of the funeral industry, that drive growth even in times of declining death rates. The session also emphasizes maximizing preneed and at-need calls, and preparing for the inevitable surge of Baby Boomer passings. Attendees will leave with actionable insights and tools to not only safeguard their current market position but also to seize upcoming opportunities in their local market.
    Welton is a leading expert in helping funeral homes convert leads from online directly to the phone line. He’s the author of the book Making Your Phone Ring with Internet Marketing for Funeral Homes and a regular contributor to the Memento Mori, The American Funeral Director magazine, and several other publications.
    Navigating the Future of Deathcare: The Power of Mentorship in our Changing Workplace.
    Lisa Baue, Your Funeral Coach
    ‘Navigating the Future: Power of Mentorship in a Changing Workplace’ illuminates the indispensable role of mentorship in the evolving professional landscape. Drawing on my 40+ years of experience as a woman leading businesses in the traditionally male-centric deathcare profession, this workshop reveals the transformative power of mentorship, especially as Millennials and Gen Z step into leadership roles. It underscores how effective mentor-mentee relationships can significantly influence the bottom line and profitability of businesses. Attendees will walk away with an understanding of the profound impact mentorship programs can have, not only on individual growth and leadership development but also on the overall success and sustainability of their enterprises.
    Lisa is a 44-year licensed funeral director and the former President/CEO of Baue Funeral Homes Crematory and Cemetery in St. Charles, MO, for 32 years. She grew her family’s small one location business to four funeral homes, a Flower & Gift Shop, an 80-acre cemetery, a Centralized Cremation & Care Center, a Cremation Society, and a Pet Cremation business serving over 2500 families a year. Lisa sold her business in 2019 to the Park Lawn Corporation and, in 2021, founded her coaching and consulting business, Your Funeral Coach, which helps owners, managers, and death care professionals grow themselves and their companies. Lisa also hosts one of the Top 5 podcasts in the profession that discusses business best practices, leadership learning, women in the profession, and caring and mentoring staff.

  • 2:30 – 3:30 PM
    Honoring Lives Online: Weaving Digital Legacies into the Fabric of Funeral Planning
    Robyn Sechler, GoodTrust
    “Honoring Lives Online: Weaving Digital Legacies into the Fabric of Funeral Planning” explores strategies to navigate the delicate balance between making digital assets accessible to family members for remembrance, while also responsibly managing and shutting down unnecessary accounts to protect privacy and prevent vulnerabilities. By delving into real-world examples, practical steps, and the emotional considerations involved, this presentation equips funeral industry professionals with the tools to guide families in preserving a meaningful digital legacy while mitigating potential risks. Join us to discover how to honor lives online while safeguarding their digital footprint.
    Robyn Sechler, VP of Marketing at GoodTrust, is a passionate advocate for preserving legacies. Robyn has been helping families protect what matters through estate planning and memory preservation for many years. Her personal and professional experiences have made her an expert in legacy preservation, and she uses that passion to help others plan for their future. In her free time, Robyn enjoys spending time with her husband, 3 kids, and mini-Goldendoodle.
    The Science of Leading People
    Aaron Butler, Domani Preneed
    As a leader in your organization, one of the most crucial skills needed is the ability to lead and develop people — but people are tricky. Adults learn differently. They can resist change. And, frankly, when you’re running a funeral home, it can be difficult to find the time to have the consistent conversations and coaching your team needs.
    This session is built to upgrade you as a leader and mentor, by providing you with the cognitive science and data of how we learn and develop as people, as well as take-away strategies, exercises and resources to improve your abilities in significantly less time.
    Aaron is the Director of Field Development at Domani Preneed. Having worked in the deathcare space for nearly a decade, Aaron has spent the majority of his career as a sales leader and organization builder. He resides in Saratoga Springs, UT with his wife and three sons.
    Plan For Success And Succession In Your Business
    Jake Johnson, Johnson Consulting Group
    Succession planning and driving enterprise value upward should always be on our minds as owners, managers, and key stakeholders in a business. Jake will review steps to be considered when developing your succession plan. In doing so, he will identify the key drivers that build enterprise value for the owner and how can we communicate that all the way down to the frontline employees.
    As President & CEO at Johnson Consulting, Jake began his career at Keystone Group Holdings (now Dignity Memorial Network) as Associate Director, Corporate Development, where his financial analysis and forecasting expertise was foundational to the firm’s growth. Jake’s ability to problem solve business issues contributes to his success in owning a funeral business in Sun City, Arizona. Jake’s educational credentials include a BSBA degree in Management with an emphasis in Accounting and Financial Analysis from Xavier University. His foundation in accounting and EBITDA forecasting is complemented by technology savviness and management qualifications in business development and operations.
    A Simple Cremation Mistake (2:30 – 4:30 pm)
    Don Ferfoilia, Jr., ICCFA, Poul Lemasters, Esq.
    In a world where consumers define cremation as simple, what happens when the cremation ends with a simple mistake? In this case, two families have received each other’s set of cremated remains. Are consumers willing to overlook and forgive this simple mistake or do they expect compensation?  If it is compensation, exactly how much can this simple mistake cost your cremation business? In this program you will watch first-hand a mock trial in action.  Watch as the facts, based on real cases from the deathcare profession, are presented in this courtroom setting mock trial. Participants will see the trial unfold and see how the jury decides. At the conclusion of the trial, we will also take time to talk with the jury to better understand the consumer’s perspective of what it’s like to be on the other end of this issue. This trial will last 2 hours, educate the audience, and provide steps they can implement to help protect them from liability as well as a better understanding of the consumer’s view of cremation.
    Don is a fourth-generation funeral director involved with his family’s funeral firm in the Southeast Cleveland area. In addition to being a funeral director he is an attorney who is a principal with the law firm of Donald B. Ferfolia, Jr., LTD, located in Brecksville, Ohio. The combination of law, funeral service, and family business experiences have provided Don with a unique skill set that enables him to assist clients in solving many different types of problems. He enjoys helping firms deal with the daily challenges of running a closely held business including regulatory compliance, proactively managing accounts receivable issues and succession planning.
    Poul Lemasters, Esq., is the International Cemetery, Cremation and Funeral Association’s (ICCFA) cremation programs coordinator and serves as a special counsel to the ICCFA on cremation legal issues. He is an attorney and principal of Lemasters Consulting, a funeral profession consulting company. Lemasters holds both funeral director and embalmer licenses in Ohio and West Virginia. Additionally, he teaches business law at the Cincinnati College of Mortuary Science. He is also the publisher of Parliament magazine.
  • 4:00 – 5:00 PM
    Establish Your Funeral Home as the Resource Your Community Needs
    Brianne Niedermyer, Homesteaders Life Company
    Today’s consumers can access more information about funeral services than ever before – which makes your role as a funeral professional even more important. Your guidance is needed to help families learn about and navigate all their options and dispel common misconceptions. In this session, you’ll learn practical, experience-based tips for differentiating your firm’s services by establishing yourself as the trusted advisor your community needs. With these insights, you’ll be better prepared to help families plan ahead for themselves or remember and honor their loved ones.
    Brianne Niedermyer is a Training and Development Specialist with Homesteaders Life Company. Having grown up in her family’s funeral home, she brings a strong background and passion for the funeral profession. Since joining Homesteaders in 2010, Brianne has earned numerous awards, including Account Executive of the Year in 2020. She holds a bachelor’s degree in marketing from Iowa State University and is participating in Homesteaders’ Emerging Leaders Program.
    The Power of First-Party Data: Your Website is Worth More Than You Think
    Charlie Cole, Tribute Technology
    Did you know your funeral home is already constantly collecting valuable data about your community? It’s called first-party data, and it’s the most powerful untapped resource you’ve probably never heard of before… and you already have it at your fingertips! There are proven strategies to leverage this data to engage with families faster and better than ever before. Tribute Technology CEO Charlie Cole, who has extensive experience in the world of eCommerce and innovation, will outline the best practices for protecting and securing your data so you can transform data into loyal families, helping your firm grow to new heights.
    Charlie Cole is Chief Executive Office of Tribute Technology and a digital marketing expert with deep understanding of data, ecommerce, and a passion for supporting small businesses. Previously, he was Chief Executive Officer of FTD. Before joining FTD, Charlie served as the first Global Chief eCommerce Officer for Samsonite while simultaneously serving as Chief Digital Officer for Tumi. Earlier in his career, he held executive positions and led digital transformations at Assembled Brands, Schiff Nutrition and Lucky Brand Jeans.
    A Star Forever
    Ana Palencia, Señoriales Corporación
    The loss of a beloved pet is an experience that can be profoundly painful for any animal lover. Our pets become an integral part of our lives, and when they depart, they leave behind a void that is hard to fill. We will delve into the poignant experience of losing a pet and how we can honor their memory. Under the title “A Star Forever”, we aim to emphasize the concept that our lost pets continue to shine in our hearts and memories like stars that never fade away.
    Ana Palencia, a Guatemalan with a background in Legal and Social Sciences, has excelled in both the professional and academic aspects. She holds a degree in Managerial Competencies from the Tecnológico de Monterrey and has experience in project management. With a solid track record at Señoriales Corporación, Ana Palencia successfully leads programs like “Guau Señoriales”, providing support to families during challenging times. Her dedication extends from Guatemala to Mexico with programs such as “Pet Dignity”, offering funeral services for pets. Ana Palencia has extensive academic expertise, professional leadership, and social commitment, providing a huge and positive impact on her surroundings.
    Become the Leader You Would Follow
    Robbie Pape, Sr. Vice President and Regional Partner of Carriage Services
    Strong professional women in a man’s world have played pivotal roles in breaking barriers and challenging societal norms.  Determination, resilience, and leadership have paved the way for gender equality and empowered countless individuals. Women have excelled proving that gender should never limit one’s potential. This session will help define leadership, help motivate and empower one to pursue their dreams, regardless of societal expectations. At the conclusion of the session, there will be an interactive discussion lead by the Women in Leadership Executive Committee members.
    Robbie Pape is Sr Vice President of Operations & Regional Partner for Carriage Services. She serves as President for ICCFA as well as being a member of the Finance Committee. She has served as ICCFA Secretary and Director. Robbie is active in the Cremation Association of North America and served as a board member until the fall of 2021. Since joining the industry in 1991, Robbie has held numerous positions including internal audit, finance, cemetery and funeral home operations and process improvement, systems implementation, cemetery records digitization, funeral and cemetery financial controls, and bronze memorial design/storage.
  • 4:00 – 5:00 PM
  • 5:00 – 6:00 PM


  • 8:00 – 9:30 AM
  • 8:30  – 9:30 AM
    Developing A Pet Program
    Andrew Parsell, Parsell Funeral Homes & Crematorium
    You’ve got an amazing opportunity ahead of you! With over 1.5 million pet cremations per year, there’s no doubt that the need for pet businesses is huge. With this seminar, you’ll gain the tools and knowledge you need to identify your market needs, start your pet program, and make sure your pet parent customers get the outstanding service they deserve. Let’s get started on this exciting journey and make the most out of your business!
    Andrew T. Parsell is an inspiring trailblazer and dynamic leader in the death care industry! As Vice President of Parsell Funeral Homes & Crematorium and Parsell Pet Crematorium with six locations in Southern Delaware, he has been setting the standards since 2008. Not only that, but he is also an active contributor on the Delaware Board of Funeral Services, ICCFA Board of Directors, and PLPA Commitee. It’s no wonder he’s making such an impact!
    The Death-Positive Pipeline: A Modern Take on an Ancient Profession
    Christa Ovenell, Death’s Apprentice Education & Planning
    Death Cafes, end-of-life doulas, “Tik Tok” morticians and pole-dancing embalmers…this ain’t your grandpa’s funeral parlour…and it might not be a corporate one, either. In just ten over ten years, “death-positivity” has swept into fashion among a younger generation in particular. Join educator Christa Ovenell as she demystifies death doulas, Instagram memes and why your new apprentice has tattoos. In the process you might just  find the item that is missing from your GPL!
    Christa Ovenell is the founder of Death’s Apprentice Education & Planning, a company specializing in holistic advance care planning for individuals, groups, and forward-thinking organizations. In 2017–at nearly 50 years old– Christa made a bold mid-life career shift, leaving an established career in higher education & curriculum design to follow a calling she’d tried to ignore for decades. She left the security and prestige of the ivory tower behind and embraced a new title: Apprentice Funeral Director and Embalmer. Now licensed in the field, she is also an end-of-life doula and death educator on a mission to get people more comfortable thinking about, talking about, and planning all aspects of life and death. You can reach her anytime via her website or on IG (both are deathsapprentice.ca).
    Viking Funerals and Star Trek — Dare to be different
    Joe E Pray, Pray Funeral Home, Inc.
    The program will discuss the mindset of the current funeral consumer, specifically their preference for celebrations of life, which often result with families choosing to  “Do It Yourself” (DIY).   We will explore reasons behind their choice to circumvent the help of professional funeral directors and planners.  The program will also give numerous examples of using imagination to suggest and create meaningful and creative ideas during the arrangements conference with a family.  Five time Keeping It Personal Winner Joe E Pray, will  share examples of imagination used to create meaningful and healing services for families who otherwise may have gone the way of DIY.
    Joe E Pray is a fourth generation funeral director in a Centennial funeral firm in the small town of Charlotte, Michigan.  He learned early on in his career that most people don’t like funerals, don’t want to talk about funerals, and don’t want to attend funeral. With that in mind Joe E has constantly worked to make funerals meaningful using imagination and creativity. The  imaginative funeral planning that has developed at Pray’s have resulted in many over the top funerals that family and guests truly felt were helpful, healing, and uplifting.  The result in their community has been a changing view of funerals and memorials where people are starting to understand the possibilities of healing life celebrations.
    Immediate Solutions to Solving the Sales Puzzle
    Jorge Vara II, Fairmount Memorial Association
    Are you puzzled when someone asks for your plan to increase sales this year? Jorge will share ideas, processes, and solutions that you can immediately implement to increase sales. Sales can be a puzzle of many departments and this session will enable attendees to see how they can grow sales regardless of what department they represent. Attendees will leave this session with the mindset that they impact sales no matter what department they represent.
    Jorge Vara II has worked in the sales profession for over 20 years across the industries of professional sports, oil and gas, consulting and deathcare. For the last 15 years, he has served in sales leadership growing top line revenue in each role. He is currently serving as the Director of Sales at Fairmount Memorial Association based in Spokane, Washington. Prior to joining Fairmount in 2020, he served as a sales manager at Service Corporation International from 2015 to 2020 in Seattle and Oklahoma City. His greatest joy at work is seeing individuals and organizations break their sales records.
  • 10:00 – 11:00 AM
    Pet Loss Pointers: How Small Gestures Can Create Comfort & Enhance Brand Loyalty
    Andy Lopez, SoCal Approach
    The loss of a pet is deeply impactful and the interactions you and your business have with those families outside of helping with funeral arrangements are crucial. Join me as I discuss some of the ways I was positively impacted during my own recent pet loss and learn how small steps can make a priceless impression on the families you serve and build loyalty and trust with your business.
    Andrés (Andy) López is the Chief Revenue Officer for SoCal Approach, a research, marketing, and consulting firm that specializes in solving the complexities of the funeral profession. Andy chairs various committees in both professional and non-profit sectors and is passionate about leveraging technology in order to help veterans access much needed resources and employment opportunities. Andy proudly served in the U.S. Marine Corps Feb 1991- Sept 1994 and is a disabled veteran and is a Life Member of DAV and PUFL Member of the American Legion.
    Blocked, Burned out, Blasé: How to EngageYyour Staff to Become Creative and Enthusiastic Professionals
    Glenda Stansbury, INSIGHT BOOKS; Brent Patterson, Tribute Memorial Care Southwest
    One of the most pressing issues in funeral service today is staffing.  Finding and keeping funeral professionals is an on-going topic of conversation.

    • Statistics show that within the next 10 years, approximately 2000 Baby Boomer funeral directors will be retiring.
    • According to NFDA “Over 60% of funeral homeowners said they will retire in five years.”
    • Statistics also show that mortuary school enrollment is up 24%.

    So, why are we struggling to find people to hire and watching some of our staff walk out the door? Perhaps it is time to begin to think differently about work culture, support and expectations to provide an inviting and healthy work environment. We will provide ideas, suggestions, and food for thought as we look toward the future of our profession and providing the right environment to grow and nurture employees.
    Glenda Stansbury is a licensed funeral director/embalmer who has worked in funeral service for 25 years. She is the co-creator and lead trainer for In-Sight Institute Certified Celebrants, training over 5200 Celebrants since 2000.  She is an instructor at the University of Central Oklahoma and Worsham Mortuary College, the dean of the ICCFA 21st Century College and the 2022 recipient of the ICCFA Foundation Lasting Impact Award.
    Brent Patterson is a licensed funeral director and manager of Tribute Memorial Care Southwest in Tuttle Oklahoma.  Brent spent 20 years in the wedding and event industry, producing events for the Governor’s Ball, the wedding for one season of The Bachelor and working with Oprah Winfrey’s company, as well as fundraising and event planning for several non-profit agencies.  He received his license in 2021 and established Tribute Memorial Care Southwest as part of the Service Group of Oklahoma group.
    Adding Natural Burial to your Funeral or Cemetery Business
    Emily Miller, Green Burial Council
    Market surveys increasingly show our clients are interested in environmentally friendly goods and services. What would it take to offer natural burial or other green funerals in your business today? From the wisdom of the ancestral ways to the innovations in today’s profession, any provider can become the leader in natural death care in your community. The Green Burial Council’s teachers offer tips, best practices, and stories from GBC-certified funeral homes and cemeteries, as we pivot to meet the growing demand from families seeking a greener way to go.
    Emily B. Miller is a licensed funeral director, embalmer and founder of Colorado’s first environmental Burial Preserve. Emily was working as a funeral home manager when she perceived a need in the market for a different type of cemetery with a native habitat mission. Opening a cemetery also opened a dialogue between the community and funeral service providers about what these services should look like, and Emily now advocates for a greener industry through education and outreach.
    Tech and Tears: How Grieving is Transformed by Technology
    Mandy Benoualid, Keeper Memorials
    During this talk, we delve into how technology is shaping our understanding and experience of death. From digital legacies, virtual memorials, to advancements in artificial intelligence and biotechnology, this talk explores how technology is transforming the way we grieve, remember, and even interact with the deceased.
    Mandy Benoualid is the Founder and President of Keeper Memorials, an online memorial platform that is used in over 200 countries with over 6 million memorial pages created. Mandy’s work has appeared in national and international publications, she has been a featured presenter at professional funeral and cemetery conferences and was featured as an industry innovator by American Funeral Director Magazine.Mandy Benoualid is also the co-founder TalkDeath and co-host of the #TalkDeath webseries. The website has a readership of 25,000 people monthly.

  • 11:30 AM– 12:30 PM
    Recruiting, Developing and Retaining an Engaged Workforce
    Karen Sheean, Everstory Partners
    One of the biggest challenges facing leaders in both cemetery and funeral uperations today is recruiting, retaining, and developing an engaged team of employees.  Getting compensation right will result in someone accepting a role, but daily engagement will create a sense of purpose, belonging, and trust, resulting in happy employees who want to stay with the organization/industry for years to come.  Participants who attend this session will walk away with concrete actions and an understanding of how to build a roadmap for employee engagement.
    Karen Sheean is an innovative executive with over 25 years of leadership experience. Karen holds her Bachelor’s Degree in Education from Ohio University, her current SHRM-SP designation, and additional professional certifications in Lominger Competencies, Behavior Based Interviewing, Eden Alternative, Action Based Research, and Relationship Selling facilitation.​ In August of 2023, Karen joined Everstory Partners as the Chief People Officer, overseeing human resources for the company.  In this role, Karen focuses on the experience, engagement and culture of Everstory’s 2,200 employees.  She provides senior HR counsel and oversees HR operations, including recruitment, learning and development, total rewards, and employee relations.
    A Snapshot into Your Consumer: Attitudes and Behaviors that Define Your Future Business Model
    Chris Cruger, The Foresight Companies
    For four years, The Foresight Companies has been surveying the consumer on their attitudes and behaviors regarding funeral service and the cemetery profession. The goal of this research has been to deliver meaningful and factual data to educate our profession on these trends. This year we introduced a new comparison. For the first time, not only did we survey the consumer in general, but also surveyed members of the profession in parallel about what they perceived consumer’s attitudes and awareness of our service and offerings to be.  What we found was a profession not responding to, and in some case, actively avoiding, how consumers want to do business. A profession too often resisting changes in the marketplace without a long-term strategic plan on how to handle a new, evolving and less “traditional” consumer. Using factual data in an easy-to-understand way, this presentation will highlight the most critical information,share the direction and future of the profession, and provide a snapshot into the attitudes and behaviors of your consumer. This presentation will highlight some of the most notable findings, the disconnect between the profession, the wants of the consumer, and provide some new ways of looking at these challenges.
    Chris Cruger is viewed as a thought leader within the funeral and cemetery profession. His great success is built on his exceptional ability to provide efficient solutions to the complex business challenges funeral and cemetery leaders are faced with. He continues to successfully improve Foresight’s operational and transactional services. Chris has the knowledge to provide efficient solutions to businesses of all sizes in our profession. His passion and desire for the development of the funeral and cemetery profession come through in everything that he does.
    The Invisible Force – How Organizational Culture Impacts People and Profit
    Gary O’Sullivan CCFE, Gary O’Sullivan Company
    There is more and more research showing that companies who have a well defined and managed culture, out preform like companies with bad cultures. Organization’s with strong positive cultures, have less turnover, experience higher levels of employee engagement, and are more profitable. Every company has a culture. The question, is the culture they have created by design or evolved by default? Culture is an invisible force that is at work every minute of every day in your company. In this session you will learn how to design, develop, and drive a culture that just may be become your greatest competitive advantage.
    Gary O’Sullivan is a consultant, keynote speaker, and entrepreneur with over five decades of experience in the industry. He started his career knocking on doors selling cemetery plots at the age of 18 and through the decades has established his own highly respected consulting and speaking firm. A Certified Virtual Trainer, he is also co-creator of The System University, the profession’s only public online training platform. Gary has presented at the ICCFA University for nearly forty years. In 2014, he was the first to receive the ICCFA’s Educational Foundation’s Impact Award, a recognition bestowed upon individuals who have made profound, lasting impacts on the profession.
    Decades of Green Burial, What We Did Right
    Ed Bixby, Global Green Burial Alliance; Elizabeth Fournier, Cornerstone Funeral Service
    According to a survey from the National Funeral Directors, 72% of cemeteries are stating an escalated demand for green burial practices and about 61% of people would be interested in exploring “greener” funeral options because of their environmental benefits and money savings. The global green funeral and cemetery market size is currently almost $600 million. With two decades of proven and successful green burial experience, industry leaders Ed Bixby and Elizabeth Fournier will show you how to grow green capital by leading with humanity. Learn from their journey down the green path of death care.
    Ed Bixby is the Founder of Global Green Burial Alliance and the Owner of Destination Destiny, a nationwide natural options for funeral and celebration company based in New Jersey. In 2007, Ed began his green cemeterian quest to revitalize overgrown or neglected cemetery property with realized goals to restore old gravesites and create natural burial spaces to give back to the community. Ed has a proven history of managing many successful green burial grounds across the United States.
    Elizabeth Fournier owns and operates Cornerstone Funeral Services, the first green funeral home in the Portland, Oregon area. She had the pleasure of overseeing her first green burial back in 2005. She is the author of The Green Burial Guidebook: Everything You Need to Plan an Affordable, Environmentally Friendly Burial and presenter of TEDx “Going Green: The Last Act of Environmental Volunteerism.” Elizabeth was part of the very first Natural Organic Reduction (human composting) at Herland Forest in Washington in 2020. People Magazine wrote, “Elizabeth Fournier is doing her part to change the way Americans bury their dead.”
  • 1:00 – 3:00 PM
    Legal and Legislative Luncheon
    Poul Lemasters, ICCFA
    It is said that when something works, you stick with it. Apparently, a free lunch served with a side of legal and legislative updates is one of those models that works. Join us again for the annual Legal & Legislative Luncheon. This is the place to be if you want to hear about and contribute to what is happening on the Federal and State levels of deathcare. We will talk about taxes, OSHA, employment, and FTC, plus state issues and changes in funeral, cemetery, and crematory regulations across America – we may even talk a little about Canada, too. In addition to hearing about legislation that might affect you, this is also the place to share the issues that are currently affecting you. With a roomful of those in the know, you will want to make sure to put this session on your calendar.
    Poul Lemasters, Esq., is the International Cemetery, Cremation and Funeral Association’s (ICCFA) cremation programs coordinator and also serves as a special counsel to the ICCFA on cremation legal issues. He is an attorney and principal of Lemasters Consulting, a funeral profession consulting company. Lemasters holds both funeral director and embalmer licenses in Ohio and West Virginia. Additionally, he teaches business law at the Cincinnati College of Mortuary Science. He is also the publisher of Parliament magazine.

Keynote Speaker: Shawn Achor

Shawn Achor, bestselling author of The Happiness Advantage and Big Potential to give one of our convention keynotes. Shawn is one of the world’s leading experts on the connection between happiness and success and has worked with over a third of the Fortune 100 companies, and with places like the NFL, the Pentagon, and the U.S. Treasury. Not to mention that his TED talk is one of the most popular of all time with over 16 million views.

Keynote Speaker: Brian Solis

Brian Solis is a world-renowned digital anthropologist and futurist. He is also an award-winning author and global keynote speaker. Brian’s research, advisory and presentations humanize disruptive trends and technologies and their impact businesses, markets, and societies. He not only helps audiences understand what’s happening and why, he explains complex subject in a way that everyone can understand. He then visualizes future opportunities and inspires people to take leading roles in defining the future they want to see.

Hotel Accomodations

Tampa Marriott Water Street505 Water Street
Tampa, FL 33602

Join the ICCFA at the host hotel, Tampa Marriot Water Street, at the negotiated block rate of $299 per night (not including taxes or fees).

JW Marriott Tampa Water Street
510 Water Street
Tampa, FL 33602

Or upgrade to the JW Marriott Tampa Water Street at the negotiated block rate of $349 per night (not including taxes or fees).

Please note that the first night’s room and tax will be charged upon making your reservation and is non-refundable.

The maximum block that can be booked online is 6 rooms a night, if you need to book more than 6 rooms a night, please contact the ICCFA’s Meetings Coordinator, Erica Baker at erica@iccfa.com.

The last day to reserve your room in the ICCFA block at Marriott or JW Marriott is March 14, 2024.

Click the button below to book your stay at either Tampa Marriott Water Street or JW Marriott Tampa Water Street.

ICCFA’s Lasting Impact Award

Lasting Impact Award Recipient: Jim Price, CCFE, CCrE

The Lasting Impact Awards were created by the ICCFA Educational Foundation to recognize those individuals who have made significant contributions to furthering professional development and lifelong learning in the funeral, cemetery and cremation profession. Next year’s Lasting Impact Award will be presented to Jim Price, CCFE, CCrE  at a reception on April 12 at the 2024 ICCFA Annual Convention and Exposition in Tampa, Florida.

Price, Senior Vice President of Industry Relations at Park Lawn Corporation, has made it his mission to give back to the future of the deathcare profession. From 2015 to 2023, he took on the role of President and Chairman of the ICCFA Educational Foundation. Under his leadership, the Foundation experienced incredible growth in donations received, scholarships awarded, and impactful initiatives established. Price’s commitment to service remains unwavering as he continues to serve as a Trustee for the ICCFA Educational Foundation, along with his membership in both the Government & Legal Affairs Committee and Veterans Committee. Additionally, he was inducted into the ICCFA Hall of Fame in 2022.

Exhibit in Tampa in 2024!

Exhibiting at our Annual Convention & Exposition is a one-of-a-kind experience. With an event that draws from every corner of the deathcare profession, our sprawling exhibit hall is a cornerstone of the convention as our attendees look forward to seeing the latest products and services from suppliers each year. The expansive exhibit hall is your place to shine and you’ll be able to connect and network with potential clients and customers from across the globe, many with final purchasing authority. There is a booth type and location for businesses of all sizes.

Stay tuned for details regarding exhibitor registrations!

Exhibiting Schedule

  • 12:00 PM – 6:00 PM
    • Set up/move in
  • 8:00 AM – 3:00 PM
    • Set up
  • 4:15 PM – 7:15 PM
    • Exhibiting
  • 10:30 AM – 2:30 PM
    • Exhibiting
  • 3:30 PM – 5:00 PM
    • Exhibiting
  • 10:00 AM – 1:00 PM
    • Exhibiting
  • 1:00 PM – 7:00 PM
    • Tear down/move out


Sponsorship Opportunities

For more information about sponsorships, email Meetings Manager Lindsy Gundrum at lindsy@iccfa.com.

Click here to download the 2024 Annual Convention Sponsorship Prospectus.