February 4-6, 2025
Park MGM Las Vegas | Las Vegas, NV

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Successful sales strategies start here!

The ICCFA is excited to announce that DEAD Talks will return to Las Vegas at the Park MGM next year! Mark your calendars to join us for another inspiring sales conference from February 4-6, 2025.

What can attendees expect?

  • Latest Trends: Stay ahead of the curve with insights into the latest trends and innovations in the profession.
  • Networking Opportunities: Connect with peers and deathcare experts to expand your professional network.
  • Actionable Takeaways: Leave with practical, actionable strategies you can implement immediately to boost your sales.

Register Online Today!

If you are a family service counselor or deathcare sales professional then this is a can’t-miss event! Over the two and a half days, you’ll gain new strategies and knowledge to ensure success for yourself and your organization, all while providing better service to your families.

Registration Rates

Registration Type Early Bird Pricing Pricing After Dec. 30
Individual ICCFA Member $745 $775
Individual Non-member $975 $1,000
2-4 Total Attendees $725 per person $745 per person
5-9 Total Attendees $700 per person $725 per person
10+ Total Attendees $675 per person $700 per person

Regular online registration closes on January 29, 2025.

2025 SCHEDULE OF EVENTS

  • 3:00 – 6:30 PM | REGISTRATION OPEN
  • 3:30 – 5:00 PM | KEYNOTE – Invisible Persuasion: Building Trust and Profits Through Story | Matthew Pollard
  • 5:00 – 6:30 PM | WELCOME RECEPTION

  • 7:00 AM – 5:00 PM | REGISTRATION OPEN
  • 7:15 – 8:15 AM | WELCOME COFFEE & BREAKFAST SOCIAL
  • 8:00 – 8:30 AM | WELCOME & INTRODUCTIONS
  • 8:30 – 9:30 AM | KEYNOTE – TBD, Art Sarkissian
  • 9:30 – 10:30AM | INTRODUCTION TO DEAD TALKS TOPIC: MARKETING
    • DEAD Talk #1 – The Power of Body Language | Christie Toson, CCE, The Tribute Companies Inc.
    • DEAD Talk #2 – From Transaction to Trust: Building Rapport with Every Customer | Ashlinn Goodman, Envision Strategic Partners
    • DEAD Talk #3 – I Hear What You’re Not Saying | Elisha Elliott, McGuinness Funeral Home
  • 10:30 – 11:00 AM | INTRODUCTION TO DEAD TALKS TOPIC: PRENEED MOTIVATORS
    • DEAD Talks #4 – Preneed Motivators | Greg Norris, Homesteaders Life Co.
  • 11:00 AM – 12:00 PM | INTRODUCTION TO DEAD TALKS TOPIC: BUILDING RAPPORT
    • DEAD Talk #5 – Ditch Customer Service and Embrace Customer EXPERIENCE | Nicki Wiedeman, CSE, Dead Ringers
    • DEAD Talk #6 – Because the Ocean of Grief Doesn’t Have to Be Done Alone… | Brittany Neunuebel, Baue Funeral Homes
    • DEAD Talk #7 – From RSVP to Sale: Mastering Every Lunch & Learn | Kelly Kohut, Precoa
  • 12:00 – 12:15 PM | EDUCATION FOUNDATION PRESENTATION
  • 12:15 – 2:00 PM | LUNCH: TIME FOR NETWORKING
  • 2:00 – 4:00 PM | INTRODUCTION TO DEAD TALKS TOPIC: SELLING SKILLS
    • DEAD Talk #8 – The Time Management Myth | Jennifer Lares, Mulling Mortician, LLC
    • DEAD Talk #9 – Public Speaking to Build Your Business | Jamie Sarche, Feldman Mortuary
    • DEAD Talk #10 – Conquering Anticipation in the Arrangement Setting | Hal Wilkes, Christy Vault & Columbarium
    • DEAD Talk #11 – A Customer is Born | Kathi Wells, Global Atlantic Financial Group
    • DEAD Talk #12 – From The Poker Table to The Arrangement Table | Rob Shalvey, Rest Haven Memorial Park
    • DEAD Talk #13 – Asking for Referrals | Jill Lazar, Ring Ring Marketing
  • 4:00 – 5:00 PM | INTRODUCTION TO DEAD TALKS TOPIC: PERSONAL BRANDING
    • DEAD Talk #14 – Build Your Brand | Nicole Vullo, Foresight
    • DEAD Talk #15 – How to Differentiate Your Website From Competitors | Regan Moreland, Radney Funeral Home
    • DEAD Talk #16 – People Trust People | Tyler Anderson, Ganderson Brothers Mortuary

  • 7:30 AM – 12:30 PM | REGISTRATION OPEN
  • 7:30 – 8:45 AM | COFFEE & BREAKFAST SOCIAL
  • 8:30 – 9:30 AM | WELCOME BACK; INTRODUCTION TO DEAD TALKS TOPIC: USING DATA TO DRIVE BETTER PERFORMANCE
    • DEAD Talk #17 – Three Surprising Discoveries from Consumer Insights | George Owens, Fortitude Research and Marketing
    • DEAD Talk #18 – Interactive Workshop: Leverage, Plan & Act on Current Industry Consumer Insights | Dan Kientzel, Service Corporation International
  • 9:30 – 10:30 AM INTRODUCTION TO DEAD TALKS TOPIC: FIVE WAYS TO LEVERAGE TECHNOLOGY IN YOUR SALES PROCESS
    • DEAD Talk #19 – Un-Cremating Your Profits with Technology | Eric Banks, Funeral 365
    • DEAD Talk #20 – Interactive Workshop: TBD | Nick Timpe, CSE, webCemeteries
  • 10:30 – 11:30 AM | INTRODUCTION TO DEAD TALKS TOPIC: AI
    • DEAD Talk #21 – Artificial Intelligence 2.0 | Chuck Gallagher, American Funeral Financial
    • DEAD Talk #22 – AI Impact on Funerals | Aaron Avner, Tukios
  • 11:30 AM – 12:00 PM | WRAP UP / MONDAY MORNING MINDSET, Shane Pudenz, Carriage Services & Erin Creger, Security National Life Insurance Company


HOTEL ACCOMODATIONS

Park MGM – a smoke-free facility!
3770 S Las Vegas Blvd
Las Vegas, NV 89109

Room rates by day:

Sunday & Monday Tuesday – Thursday Friday & Saturday
$80/night $118/night $220/night

*Please note that these prices do not include taxes and resort fees. 

The ICCFA’s room block closes January 3, 2025, at 11:59 PM EST!

BEWARE OF SCAMMERS!

The ICCFA does not utilize any outside organizations to provide services like hotel bookings, discounts, etc. It has come to our attention that once again, unscrupulous companies are contacting our community offering booking services and deals. If you are contacted by any of these companies, we strongly discourage you from utilizing them as they are not associated with the ICCFA and may result in a scam. You will not be receiving the best deals and may not even be receiving a hotel room! Please be sure to register for the event and book your hotel using the link directly on our website.

If you have any questions about DEAD Talks 2025, please contact the ICCFA meetings department at 703-391-8400.

Keynote Speaker: Matthew Pollard

Matthew Pollard is an internationally recognized consultant, speaker, author, and entrepreneur, known for founding Rapid Growth, LLC and helping businesses of all sizes achieve maximum ROI. With five multi-million-dollar business successes by age 30 and a client list including Fortune 500 companies, his real passion lies in helping small business owners eliminate overwhelm and achieve rapid growth. His strategies, based on real-world experience, have transformed over 3,500 businesses. Matthew is an award-winning blogger, bestselling author of The Introvert’s Edge, and has been featured on FOX, NBC, and top-rated podcasts.

Keynote Speaker: Arthur Sarkissian

Art is an experienced Learning and Development professional from Sydney, Australia, with dual degrees in Business and Hospitality Management from The University of Western Sydney. He spent over 12 years at Starwood Hotels & Resorts in various global roles before founding Here and Now Consulting. His consulting philosophy focuses on helping leaders unlock their teams’ potential using a strength-based approach to drive organizational success. Art and his team have delivered executive programs and mentoring across industries like finance, hospitality, aviation, healthcare, and more, working with clients worldwide.

Specializing in Convergence Executive Coaching, Art helps senior leaders unlock their potential, manage triggers, and build high-performing teams. With a proven track record of coaching C-suite executives and facilitating over 300 executive retreats, he has a strong impact on both individual behaviors and organizational culture.

Event Photos

THANK YOU TO OUR 2025 SPONSORS!

Black Diamond Level
Diamond Level
Platinum Level
Gold Level
Silver Level
Bronze Level

Sponsorship Opportunities

For sponsorship opportunities, contact ICCFA Meetings Manager Lindsy Gundrum at lindsy@iccfa.com.