July 21-26, 2023
Emory University | Atlanta, GA

Thank you!

Thank you for attending ICCFA University 2022 in Atlanta, Georgia! This year’s event was amazing and filled with learning, growing, and networking. We hope to see you back next time for another incredible week of expanding your careers as deathcare professionals. Please stay tuned for information regarding ICCFA University 2023.

Join ICCFA Today!
Check out this year’s schedule

Colleges

ICCFA University currently has eight colleges for attendees to enroll in. Each is overseen by their respective Dean, an expert in the area of deathcare that the college focuses on. In many of the colleges, our Deans are joined by outside professors who provide individual expertise in the college.

The current colleges are:

  • College of Technology (All new for 2022!) | Dean Nick Timpe, CSE
  • J. Asher Neel College of Sales and Marketing | Dean Daniel Thomas
  • College of 21st Century Services | Dean Glenda Stansbury
  • College of Cremation Services | Dean Jim Starks, CFuE, CCrE
  • College of Funeral Home Management | Dean Todd Van Beck, CFuE
  • College of Hospitality & Customer Experience | Dean John Bolton, CCE, CCrE, CSE, CXE
  • College of Land Management & Grounds Operations | Dean Gino Merendino
  • College of Leadership, Management & Administration | Dean Gary Freytag, CCFE

ICCFA University Yearbook

Check out some of the amazing photos from ICCFA University 2022! Whether you’re looking of photos with friends and new connections, want to see photos of our graduation ceremony, or are looking for your class photo – click the button below and start reliving the incredible experience again.

ICCFAU 2022
ICCFAU 2021
ICCFAU 2019

Schedule of Events

Dean Nick Timpe, CSE

Friday, July 22

  • 2:00 – 5:30 REGISTRATION & CHECK-IN
  • 5:00 – 6:00 WELCOME RECEPTION
  • 6:00 DINNER

Saturday, July 23

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30 
    New Technology in an Old Profession – Nick Timpe, CSE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    People, Process, Technology: Solving the Right Problem – Jason Cavett
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Strategic Planning for IT Resources – Christina DiBari
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Engaging Customers Through Digital Aftercare – Linda Jankowski, CCE
  • 5:00 – 6:00 DINNER
  • 7:00 SPORTS NIGHT

Sunday, July 24

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    21st Century Recordkeeping – Tim Kolasa & Nick Timpe, CSE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Maps, Facility Tours and Reports Lab – Tim Kolasa & Lori Salberg, CSE, CXE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Customer Experience and Client Follow-up: Surveying for Results – Lori Salberg, CSE, CXE
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Implementing and Managing Technological Innovation – Gary Freytag, CCFE
  • 5:00 – 6:00 DINNER

Monday, July 25

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Why Digital First Impressions Matter: Also Known as You Spent $1M on Your Cemetery Entrance but Your Neighbor’s Kid Built Your Website – Jason Cavett
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Digital Marketing: What’s Working Right Now – Welton Hong
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Social Media Lab: Google Listings and Reviews – Welton Hong
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Social Media Lab: Facebook Strategy and Content Creation – Welton Hong
  • 5:00 – 6:00 DINNER
  • 7:00 STUDENT NIGHT

Tuesday, July 26

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Embracing Change: Strategies for Helping Staff Continually Improve and Adapt to New Technology – Olga Piehler
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    How to Choose and How to Use a CRM – Daniel Thomas
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Lab: Live Website Evaluations – Jason Cavett and Nick Timpe, CSE
  • 3:00 – 3:30 BREAK
  • 3:30 – 4:30
    Lab: Case Studies Applying Principles from the Week – Jason Cavett and Nick Timpe, CSE
  • 4:30 – 5:45 UNIVERSITY GRADUATION
  • 5:45 GRADUATION RECEPTION

Wednesday, July 27

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:00
    Where to Go From Here? Applying Technology to Your Firm – Nick Timpe
  • 10:00 PRESENTATION OF CERTIFICATES

Dean Daniel Thomas

Friday, July 22

  • 2:00 – 5:30 REGISTRATION & CHECK-IN
  • 5:00 – 6:00 WELCOME RECEPTION
  • 6:00 DINNER

Saturday, July 23

  • 8:00 – 9:00 BREAKFAST
  • 8:45 – 9:00 INTRODUCTIONS
  • 9:00 – 10:30 
    Welcome and Class Outline – Daniel Thomas
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Discovering Your Secret Numbers and How to Use Them Daily – Mitch Bennett
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    What Will and Will Not Work in 2022 For Getting More Business – Welton Hong
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Learn the Six Most Powerful Ways to Influence Your Prospects to Buy – Andres Aguilar
  • 5:00 – 6:00 DINNER
  • 7:00 SPORTS NIGHT

Sunday, July 24

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    You Have the Social Media Lead, Now What? – Daniel Thomas
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Prospecting Made Easy and Effective: The Key to Your Sales Success – Mitch Bennett
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Raising the Bar: Applying Technology to Family Engagement – Nick Timpe
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    What a Lawyer Can Teach Me About Sales – Poul Lemasters
  • 5:00 – 6:00 DINNER

Monday, July 25

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    People are There – Why Aren’t you? – Daniel Thomas
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    The Power and Process of Effective Recruiting – Patrick Downey, CCE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    The Nuts and Bolts of an Effective Lunch and Learn Program – Kyle Aler
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Why Systematic and Compelling Pre-Need Presentation is Critical to Influence Today’s Consumer – Linda Jankowski, CCE
  • 5:00 – 6:00 DINNER
  • 7:00 STUDENT NIGHT

Tuesday, July 26

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    5 Disciplines of Success – Gary O’Sullivan
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Coaching and Communication Techniques to Keep Your Team Positive and Productive – Patrick Downey, CCE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Cremation Myths Debunked – Nectar Ramirez
  • 3:00 – 3:30 BREAK
  • 3:30 – 4:30
    The Process of Service and Opportunities Through an Effective Aftercare Program – Linda Jankowski, CCE
  • 4:30 – 5:45 UNIVERSITY GRADUATION
  • 5:45 GRADUATION RECEPTION

Wednesday, July 27

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:00
    Closing thoughts, Golden Nuggets – Daniel Thomas
  • 10:00 PRESENTATION OF CERTIFICATES

Dean Glenda Stansbury

Friday, July 22

  • 2:00 – 5:30 REGISTRATION & CHECK-IN
  • 4:30 – 5:00 ORIENTATION
  • 5:00 – 6:00 UNIVERSITY RECEPTION
  • 6:00 UNIVERSITY DINNER

Saturday, July 23

  • 8:00 – 9:00 BREAKFAST
  • 8:45 – 9:00 INTRODUCTIONS
  • 9:00 – 10:30 
    Celebrant Training – Glenda Stansbury and Kathy Burns
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Celebrant Training (continued)
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Celebrant Training (continued)
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Celebrant Training (continued)
  • 6:00 DINNER
  • 7:00 SPORTS NIGHT

Sunday, July 24

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Celebrant Training (continued)
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Celebrant Training (continued)
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Celebrant Training (continued)
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Celebrant Training (continued)
  • 6:00 DINNER

Monday, July 25

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Celebrant Training (continued)
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Celebrant Training (continued)
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Celebrant Training (continued)
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Celebrant Training (continued)
  • 6:00 DINNER
  • 7:00 STUDENT NIGHT

Tuesday, July 26

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Essentials of Public Speaking Basics – Carol Little
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Essentials of Public Speaking Basics (continued)
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Essentials of Public Speaking Basics (continued)
  • 3:00 – 3:30 BREAK
  • 3:30 – 4:30
    Essentials of Public Speaking Basics (continued)
  • 4:30 – 5:45 UNIVERSITY GRADUATION
  • 5:45 GRADUATE RECEPTION

Wednesday, July 27

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:00
    Summary Panel/Q&A Best Practices with Firms Utilizing Celebrants – Glenda Stansbury
  • 10:00 PRESENTATION OF CERTIFICATES

Dean Jim Starks, CFuE, CCrE

Friday, July 22

  • 2:00 – 5:30 REGISTRATION & CHECK-IN
  • 5:00 – 6:00 WELCOME RECEPTION
  • 6:00 DINNER

Saturday, July 23

  • 8:00 – 9:00 BREAKFAST
  • 8:45 – 9:00 INTRODUCTIONS
  • 9:00 – 10:30 
    Operator Certification All-Day – Poul Lemasters, Esq., Larry Stuart, Jr.
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Operator Curriculum Continued
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Operator Curriculum Continued
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Operator Curriculum Continued
  • 6:00 DINNER
  • 7:00 SPORTS NIGHT

Sunday, July 24

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    This & That – Jim Starks, CFuE. CCrE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Cremation & Crematory Risk Management: Go Ahead. Don’t Bother. I Dare You! – Jim Starks, CFuE. CCrE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 5:00
    Tour: Real World Look at All Aspects of Cremation Providers – Clift Dempsey, CCFE, Chad Eubanks
  • 6:00 DINNER

Monday, July 25

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
  • The 4 Pillars for Success: What Every Leader Needs to Do to Maintain a Successful Cremation Business – Lori Salberg, CSE, CXE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Innovative Approaches to Cremation Consumers – Gary Freytag, CCFE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Reducing Your Liability to Add to Your Bottom Line – Poul Lemasters, Esq.
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Cremation and Today’s Consumer: Relevance Equals Revenue – John Bolton CCE, CSE, CCrE, CXE
  • 6:00 DINNER
  • 7:00 STUDENT NIGHT

Tuesday, July 26

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Are Cremation Consumers Adapting or Creating Change? – Brent Thomas
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Know Your Cremation Consumer – Doug Gober
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    The Sky’s the Limit: Getting Creative with Cremation Families – Mary Andres Russell
  • 3:00 – 3:30 BREAK
  • 3:30 – 4:30
    The Sky’s the Limit – Getting Creative with Cremation Families (continued)
  • 4:30 – 5:45 UNIVERSITY GRADUATION
  • 5:45 GRADUATE RECEPTION

Wednesday, July 27

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:00
    Bring It Together: Open Forum – Jim Starks, CFuE, CCrE
  • 10:00 PRESENTATION OF CERTIFICATES

Dean Todd Van Beck, CFuE

Friday, July 22

  • 2:00 – 5:30 REGISTRATION & CHECK-IN
  • 4:30 – 5:00 ORIENTATION
  • 5:00 – 6:00 UNIVERSITY WELCOME RECEPTION
  • 6:00 UNIVERSITY DINNER

Saturday, July 23

  • 8:00 – 9:00 BREAKFAST
  • 8:45 – 9:00 INTRODUCTIONS
  • 9:00 – 10:30 
    The Legal Aspects of Funeral and Cemetery Service – Poul Lemasters, Esq.
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Establishing Your Philosophy of Management – Todd Van Beck, CFuE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Meet Dr. W. Edwards Deming – The Deming Management System: Part A – Todd Van Beck, CFuE
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    The Momentum of Management – The Deming Management System: Part B – Todd Van Beck, CFuE
  • 6:00 DINNER
  • 7:00 SPORTS NIGHT

Sunday, July 24

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    The 15 Points of Management – Todd Van Beck, CFuE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    The Problem “Rules of 10%-80%-10%”: The 85%-15% Management Worker Reality – Todd Van Beck, CFuE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    The Seven Deadly Sins of Management – Todd Van Beck, CFuE
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    The Red Bean Experiment – Todd Van Beck, CFuE
  • 6:00 DINNER

Monday, July 25

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Management Games: Brain Benders
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    People: Goodness Gracious! – Todd Van Beck, CFuE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Train the Trainer: A Program for Managers – Todd Van Beck, CFuE
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    The Famous ICCFA University “How To” System – Todd Van Beck, CFuE
  • 6:00 DINNER
  • 7:00 STUDENT NIGHT

Tuesday, July 26

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Economic Visibility for Your Company: Getting More People Through Your Front Door – Todd Van Beck, CFuE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Community Promotion and Outreach Programs: Part A – Todd Van Beck, CFuE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Community Promotion and Outreach Programs: Part B – Todd Van Beck, CFuE
  • 3:00 – 4:30 BREAK
  • 4:30 – 5:45 UNIVERSITY GRADUATION
  • 5:45 GRADUATE RECEPTION

Wednesday, July 27

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:00
    Final Thoughts – Dean Todd Van Beck, CFuE
  • 10:00 PRESENTATION OF CERTIFICATES

Dean John Bolton, CCE, CCrE, CSE, CXE

Friday, July 22

  • 2:00 – 5:30 REGISTRATION & CHECK-IN
  • 4:30 – 5:00 ORIENTATION
  • 5:00 – 6:00 UNIVERSITY WELCOME RECEPTION
  • 6:00 UNIVERSITY DINNER

Saturday, July 23

  • 8:00 – 9:00 BREAKFAST
  • 8:45 – 9:00 INTRODUCTIONS
  • 9:00 – 10:30 
    Intro to CX and Hospitality – John Bolton, CCE, CCrE, CSE, CXE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    A Beginner’s Guide to Building World Class Hospitality – Darin Drabing
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Customer Experience: Strategies for Success – John Bolton, CCE, CCrE, CSE, CXE and Lori Salberg, CSE, CXE
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Who Are We Serving? Your Customers, Their Journey – Lori Salberg, CSE, CXE
  • 6:00 DINNER
  • 7:00 SPORTS NIGHT

Sunday, July 24

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Journey Workshop – John Bolton, CCE, CCrE, CSE, CXE and Lori Salberg, CSE, CXE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Beyond the Service and Where to Begin – Lauren Blevins, CCFE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Using Graveside Catering to Create a WOW for Your Families – John Gouch Jr.
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Hospitality Workshop – Lauren Blevins, CCFE and John Gouch Jr.
  • 6:00 DINNER

Monday, July 25

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Hospitality Isn’t Just About Being Nice! The Legal Liabilities and Risk Management in Hospitality Service – Poul Lemasters, Esq.
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    “Everybody Eats!” – Morgan Smith and Scott Young
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Recipe for Success – Morgan Smith and Scott Young
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Is It Worth It? – Lori Salberg, CSE, CXE
  • 6:00 DINNER
  • 7:00 STUDENT NIGHT

Tuesday, July 26

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Let’s Get Cooking! 10 Key Ingredients You Need to Know About Your Hospitality Facility – David Krall
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Successful Cemetery Events 101 – Phil Zehms
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Cemetery Event Workshop – Phil Zehms
  • 3:00 – 3:30 BREAK
  • 3:30 – 4:30
    Putting it all Together: Your Recipe for Success – John Bolton, CCE, CCrE, CSE, CXE, and Lori Salberg, CSE, CXE
  • 4:30 – 5:45 UNIVERSITY GRADUATION
  • 5:45 GRADUATE RECEPTION

Wednesday, July 27

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:00
    From Scratch: Building a Successful Funeral Business from the Ground Up – Doug Gober
  • 10:00 PRESENTATION OF CERTIFICATES

Dean Gino Merendino

Friday, July 22

  • 2:00 – 5:30 REGISTRATION & CHECK-IN
  • 4:30 – 5:00 ORIENTATION
  • 5:00 – 6:00 UNIVERSITY WELCOME RECEPTION
  • 6:00 UNIVERSITY DINNER

Saturday, July 23

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30 
    Exceptional Cemetery Maintenance: Experience the Difference! – Gino Merendino
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Creating a Committal Service that Everybody Talks About – John Gouch Jr.
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Using Job Hazard Analysis (JHA) for OSHA Compliance – Jeff Kidwiler, CCE, CSE, Poul Lemasters, Esq., & Gino Merendino
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Applying Technology to Cemetery Operations – Nick Timpe, CSE
  • 6:00 DINNER
  • 7:00 SPORTS NIGHT

Sunday, July 24

  • 6:30 BREAKFAST
  • 7:15 – 8:30 CEMETERY TOUR
    Arlington Memorial Park Cemetery
  • 8:30 – 10:30
    Train the Trainer – Gino Merendino
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Train the Trainer (continued)
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Cremation: Changing the Face of Traditional Memorialization - John Bolton, CCE, CCrE, CSE, CXE
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Sustainable Practices for Landscape Management – Doak Marasco
  • 6:00 DINNER

Monday, July 25

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Healing Grief – Todd Van Beck, CFuE
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Arlington National Cemetery: Restoring Honor – Tanya Scotece, PhD
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Transforming Deathcare Education – Tanya Scotece, PhD
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Modern Cemetery Development – Gary Freytag, CCFE
  • 6:00 DINNER
  • 7:00 STUDENT NIGHT

Tuesday, July 26

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Internal Relationships and Compassion Fatigue – Dr. Adam Cooper
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Graveside Safety – Gino Merendino
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Cemetery Liability Issues – Poul Lemasters, Esq.
  • 3:00 – 3:30 BREAK
  • 3:30 – 4:30
    Internal Relationships, continued – Dr. Adam Cooper
  • 4:30 – 5:45 UNIVERSITY GRADUATION
  • 5:45 GRADUATE RECEPTION

Wednesday, July 27

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:00
    Wrap-Up – Gino Merendino & Jeff Kidwiler, CCE, CSE
  • 10:00 PRESENTATION OF CERTIFICATES

Dean Gary Freytag, CCFE

Friday, July 22

  • 2:00 – 5:30 REGISTRATION & CHECK-IN
  • 4:30 – 5:00 ORIENTATION
  • 5:00 – 6:00 UNIVERSITY WELCOME RECEPTION
  • 6:00 UNIVERSITY DINNER

Saturday, July 23

  • 8:00 – 9:00 BREAKFAST
  • 8:45 – 9:00 INTRODUCTIONS
  • 9:00 – 10:30 
    Become a Leader Worth Following! – Darin B. Drabing
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    A Case Study in Leadership – Gary Freytag, CCFE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    The Facebook Formula: Secrets for Taking Your Business Viral on Facebook – Zachary Garbow
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Our Greatest Assets – Mark Brown & David Kelley
  • 6:00 DINNER
  • 7:00 SPORTS NIGHT

Sunday, July 24

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Communication and the Art of Effective Feedback – Carol Little
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    First Let’s Kill All the Lawyers! – Gary Freytag, CCFE
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Trust as a Manager – Ashley Freeman
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Navigating Difficult Conversations – Ashley Freeman
  • 6:00 DINNER

Monday, July 25

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Leadership & Communications: Own it! – Robbie Pape
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Community Outreach: Setting Your Company Apart – Debbie Budke
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Using Your Strengths to Prevent Burnout – Ashley Freeman
  • 3:00 – 3:30 BREAK
  • 3:30 – 5:00
    Crafting Your Career Purpose Statement – Ashley Freeman
  • 6:00 DINNER
  • 7:00 STUDENT NIGHT

Tuesday, July 26

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:30
    Funeral Home and Cemetery Accounting: Keys to Affecting Your Bottom Line – Bill Williams Jr.
  • 10:30 – 11:00 BREAK
  • 11:00 – 12:30
    Business Law: A Funeral Home and Cemetery Legal Outlook – Poul Lemasters, Esq.
  • 12:30 – 1:30 LUNCH
  • 1:30 – 3:00
    Your Marketing & Branding Mantra: Building Customer Loyalty – Doug Gober
  • 3:00 – 3:30 BREAK
  • 3:30 – 4:30
    Corporate Culture: How Strong Is Your Foundation? – Gary Freytag, CCFE
  • 4:30 – 5:45 UNIVERSITY GRADUATION
  • 5:45 GRADUATE RECEPTION

Wednesday, July 27

  • 8:00 – 9:00 BREAKFAST
  • 9:00 – 10:00
    Corporate Culture (continued)/Best Practices/Q&A – Gary Freytag, CCFE
  • 10:00 PRESENTATION OF CERTIFICATES
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