Why attend this short course?

With more and more families considering their pets as family, adding pet loss services and products is a great way to expand your business within your community.

Registration Open Now

This one-and-a-half day short course will cover topics such as developing business plan with pets in mind, how to sell to new or existing families, legal issues involving pet burial and more! Join us from July 21–23, 2023, to discover how serving pets is serving people.

Register now!

Registration Rates

ICCFA members $750
Non-members $975

Schedule of Events

*schedule is tentative and subject to change

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
  • 5:00–6:00 PM
    University Reception
  • 6:00 PM
    University Dinner 
  • 8:00 AM
  • 8:45 AM
    Course introduction – Lauren Blevins, CCFE, CPLP
  • 9:00–10:30 AM
    Sales – Tony Armogida
  • 10:30 AM
  • 11:00 AM–12:30 PM
    Developing a Pet Program – Coleen Ellis, CPLP
  • 12:30 PM
  • 1:30–3:00 PM
    Pre-need Planning and Sales – Ben Upton
  • 3:00–3:30 PM
  • 3:30–5:00 PM
    How to Talk to Pet Families – Glenda Stansbury
  • 6:00 PM
  • 7:00 PM
    Sports Night 
  • 8:00 AM
  • 9:00–10:30 AM
    Legal Matters with Pet Burial and Cremation  Poul Lemasters
  • 10:30 AM
  • 11:00 AM–12:00 AM
    Creating Spaces for Pets in Your Cemetery Development Plan – John Bolton, CCE, CCrE, CSE, CXE
  • 12:00–12:30 pm
    Course Wrap Up – Lauren Blevins, CCFE, CPLP
  • 12:30 pm


For the first-ever Pet Loss & Integration Short Course, the ICCFA Educational Foundation is offering scholarships to ICCFA members to attend for free.

  • Those who are awarded a scholarship will receive their tuition (which includes meals) paid in full.
  • Please note: All scholarship winners will be responsible for their hotel and transportation.

Scholarship applications are open until June 1, 2023, so apply today!

Click here to apply

Hotel Accommodations

Emory Conference Center Hotel at Emory University
1615 Clifton Road NE, Atlanta, GA 30329

Phone: 404.712.6000
Toll Free: 1.800.933.6679
Fax: 404.712.6025

Equipped with state-of-the-art technology, ample meeting space, conference dining facilities, and well-appointed guest rooms, the Emory Conference Center Hotel is an all-inclusive venue that will provide the perfect backdrop for learning.

The room rate in the ICCFA block is $169 per night (excluding any taxes and fees) and closes on Monday, July 3.

Book your stay