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I get alot of questions about remailing. To remail or not to email.; I always tell my clients who have done well with a particular campaign to remail. Some of my clients say, “I can’t mail again — I just sent a mailing last month!”; C’mon, do you remember what you received in the mail last month? Last week? What about yesterday?; As David Ogilvy once said, “You’re not advertising to a standing army. You’re advertising to a passing parade.”; Bottom line – people who don’t need you one week might need you the next. If you’re happy with your list , offer and creative, take that same mail piece and mail it again .; If you got a good response the first time around, you will on the remailing, too.