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Join us on August 17, 2023, from 2:00 – 3:00 PM EDT, for the next presenter in the ICCFA Webinar Series, Antonio Green from the James H. Cole Home for Funerals.

The typical funeral home in the United States is owned and/or operated by an individual of the Baby Boomer or early Generation X age range. The up-and-coming Millennial generation, which will soon become the successors in these businesses, act and operate very differently. Nevertheless, they are changing how businesses operate and carving new paths in almost every industry, including deathcare. Nowadays, it’s rare to have a conversation with funeral home owners without them bringing up how difficult it is “working with Millennials”. This session will help you understand why Millennials are so different than previous generations , provide ideas on how to motivate these employees, and prove how big of an asset they can be to the business.

Antonio Green is a fourth-generation funeral director at his family’s firm, James H. Cole Home for Funerals. Antonio has been a licensed mortician for over 15 years. After receiving his bachelor’s degree from Bowling Green State University, Antonio decided to pursue his passion of helping others in their greatest time of need and continue his family’s legacy of funeral service by attending the Cincinnati College of Mortuary Science.  

In 2021, Antonio took on the task of becoming a published author. His book “Talk to Me -Understanding the Millennial Mindset” was written to help people better understand the Millennial generation, specifically small business owners.