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Join us on October 19, 2023, at 2:00 PM EDT, for the next presenter in the ICCFA Webinar Series, Kenn Peterson, Vice President of Business and Lending Development at National Guardian Life Insurance Company.

Have you ever been in a situation where the benefits to the family you’re serving may conflict with the benefits of your funeral home? How can deathcare professionals align their preneed services to reduce this conflict? Kenn will answer this question during his webinar, The Moral Dilemma with Preneed. He will teach attendees how families in their community view preneed, ways to be confident in educating families about preneed, the benefits of measuring preneed performance, and more.

With over 36 years of experience helping three national preneed companies each attain annual record revenue with a combined annual sales of $1.34B, Kenn uses his passion for helping others and growth mindset to lead teams, solve problems, and help funeral service professionals make a difference in the lives of the families they serve.

Kenn earned his Bachelor of Arts degree from Wittenberg University in Springfield, Ohio, Master of Science Degree from Miami University in Oxford, Ohio and Master of Business Administration from the University of Toledo in Toledo, Ohio. He is a certified Celebrant, Life Tribute Professional, serves as a board member on the Cincinnati College of Mortuary Science Board of Trustees, and is a past recipient of the Daniel A. Hillenbrand Award.

Kenn knows preneed is a solution that helps make the worst day of a family’s life a little easier. Knowing something that can help those you care about and figuring out the best way to tell them is what motivates him to learn and grow every day.