Loading Events

Join us on July 20, 2023, from 2:00 – 3:00 PM EDT, for the next presenter in the ICCFA Webinar Series, Chris Cruger, Chief Executive Officer at The Foresight Companies.

There has been quite a bit of noise about the acquisition market over the past several years. All that noise has created a false reality of the current transaction climate. While the market is certainly active, and many high-profile transactions continue to be announced, buyers have become more disciplined as they selectively choose partners that foster growth and provide a strategic advantage.

This presentation will give funeral and cemetery professionals a clear understanding of the current marketplace. Using real financials and empirical data, Chris will give an inside view of the marketplace to allow you to understand all aspects of the succession planning and selling process.

Chris Cruger is seen as an innovator and thought leader in the funeral and cemetery industry. His great success is based on his exceptional ability to provide comprehensive solutions to intricate business challenges that leaders in our industry are faced with. Chris continues to successfully improve Foresight’s operational and transactional services. Since joining Foresight, he has demonstrated his passion and ability to help our clients and implemented some key initiatives to further expand the company.

As one of the foremost authorities in the cemetery and funeral service industry, Chris has the knowledge to provide efficient solutions to businesses of all sizes in our profession. His passion and desire for the development of the funeral and cemetery profession come through in everything that he does.

Chris began his career in funeral service over 25 years ago as a financial analyst in corporate development for SCI, where he ultimately spent 13 years. Chris quickly rose through the ranks at SCI where he was Vice President of Business Development, responsible for Corporate Development, Real Estate, Construction and Affiliate Relationships.

Chris’ experience in the funeral and cemetery industry spans throughout North America, across five continents and 25 countries. Over the past twenty years, Chris has analyzed several thousand funeral homes and cemeteries and has a unique depth of perspective in this industry. Chris has a demonstrated cross-dimensional experience in finance, sales, transactions, and operational management with both public and private companies and their Board of Directors.

Chris has led multiple engagements on Corporate Strategy to create the long-term corporate strategy for SCI, multiple regional consolidators, and independent operators in the funeral Industry. He has an extensive knowledge of business plan development, implantation, and turnaround management.

Chris regularly consults with members of the financial community on matters related to the funeral industry and has strong relationships in capital markets.