From Handshake to Contract: The Fundamentals of Presenting Pre-Need
November 17, 2022 @ 2:00 pm - 3:00 pm EST
Join us on November 17, 2022, from 2:00-3:00 PM EST for the next presenter in the ICCFA Webinar Series, Bob Gordon Jr., CCE, of Cypress Lawn Memorial Park.
Bob Gordon Jr., President and CEO of the Cypress Lawn Cemetery Association, has created a checklist with a proven track record for successfully presenting pre-need to families. In this interactive session, which incorporates videos of Bob himself talking with a family, he will demonstrate the fundamentals of building rapport to explaining the value of planning to how to close the contract. You’ll walk away with your own copy of the checklist to take back to your firm … so you can start using it right away!
Robert Gordon Jr. began his career at his grandfather’s cemetery and funeral home as a teenager — he worked in every position, eventually rising to the level of Vice President. He went on to hold director positions at both the El Camino Group and Service Corporation International. Bob is now the President and CEO of the Cypress Lawn Cemetery Association. He is a licensed funeral director and cemetery broker.
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