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Join us on July 14, 2022, from 2:00-3:00 PM EDT for the next presenter in the ICCFA webinar series, Néctar Ramírez of Forest Lawn Parks and Mortuaries.

So many families who choose cremation are selecting to opt out of services. There is a misunderstanding of the cremation consumer, which is leading to an abundance of direct cremation policies. In this presentation, Néctar will take a deep dive into the psychology of the cremation consumer and help attendees gain a better understanding of their customer’s needs and wants. With that understanding, attendees will learn to tailor their presentation of products and services to maximize the probability of a service, higher policy value, and family satisfaction.

Néctar believes in educating not only the mind but the heart. When people are passionate about what they do, they can’t help but succeed. Néctar has 20+ years of experience in sales and training. She has a track record of high performance in sales and demonstrated effectiveness in training. A sought-after speaker at national and international forums, Néctar has trained hundreds of sales professionals, customers, employees, and students to achieve company and organizational goals and realize the best version of themselves. She is currently the Senior Vice President Advance Planning for Forest Lawn Memorial-Parks & Mortuaries and sits on the Board of Directors for the ICCFA.

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