ICCFA University Online
ICCFA U Online:
College of Leadership, Management & Administration
Crisis Management & Corporate Culture
Crises tend to bring out the best and worst in people and leaders. They force us to make difficult decisions quickly, usually in areas well out of our comfort zones. The COVID-19 pandemic has forced companies to deal with rapidly changing guidance from government and health officials. Leaders were required to balance the needs and concerns of customers and employees along with the financial realities of their businesses. Perhaps the most difficult aspect of the COVID crisis was the unknown. Who was susceptible? How was it transmitted? How lethal was it? We are now months into the pandemic and many of these questions are still being debated.
This webinar will look at some of the difficult decisions that had to be made as the crisis unfolded. We will then look at the impact of these decisions on corporate culture and the long-term success of the business. For example, if a company’s stated values include “our employees come first” and yet the company insisted its employees continue to perform their job functions (even without proper protective equipment), employees would likely question the company’s commitment and feel betrayed. Ultimately the decisions a leader makes, especially in a time of crises, will either reaffirm or erode employee engagement and long term financial success.
Meet the Dean
Gary Freytage, CCFE
Spring Grove Cemetery & Arboretum
Gary Freytag, CCFE is president and chief executive officer of Spring Grove Cemetery and Arboretum. He joined the organization in 2003 after previously serving in executive positions in the high-tech and manufacturing industries. He holds a bachelor’s degree in economics from Dartmouth and an MBA from Harvard.