Why They’ll Tell Their Friends: The Secret to Cemetery Referrals

Join us on September 18, 2025, at 2:00 PM EDT for Why They’ll Tell Their Friends: The Secret to Cemetery Referrals, an ICCFA Webinar led by Dr. Jason Troyer, co-founder of Healing Path Cemetery.

Traditional and digital advertising efforts are reaching fewer and fewer people. Meanwhile, word-of-mouth referrals from trusted friends and family continue to be the gold standard for spreading your message. But how do we get the community talking about how uniquely awesome you are? The answer is to have a one-of-a-kind and remarkable service offering. In this presentation, Dr. Jason Troyer will review examples of unique service offerings from outside and within the funeral and cemetery space and explain why being “unique is better than being better.” 

Attendees will learn: 

• Why unique services are more marketable than being “the best” 
• Why being remarkable is the key to creating word-of-mouth advertising 
• Practical examples of unique service offerings that can be adapted to your cemetery 

Jason Troyer, PhD is a grief & ritual expert and is the co-founder of Healing Path Cemetery. He promotes the healing benefits of permanent placement and helps bring families back to the cemetery with his app, social media services, and presentations. He has partnered with hundreds of cemeteries and funeral homes. Dr. Troyer earned his doctorate in counseling psychology and is a former psychology professor and therapist.