Events

These programs are held several times throughout the year. Usually, one of the three programs is given every quarter. The only place to complete all three at once is in the College of Cremation Services at ICCFA University. If you earn all three, you will possess the knowledge to:

  • operate a crematory retort properly and effectively
  • limit the liability for you and your company
  • better serve and satisfy families
  • assure families that they are in the hands of a cremation specialist
  • improve productivity and profitability

Cremation Arranger Certification

The only training of its kind in the industry! It’s not about running the crematory machine—it’s about helping families make better choices and your company not “losing” revenue vs. traditional burial.

Approved for 6 hours of CE credit
Continental breakfast: 7:30 a.m.
Program: 8 a.m. to 4:30 p.m. • Lunch provided

Receive a 20-minute PowerPoint presentation and script on cremation and the many options besides direct cremation that you may give in your community! Learn from the creators of the presentation (the Imperis) how to deliver this powerful information. You’ll have the ability to modify it and make it specific to your market!

The largest growth market in funeral service is cremation. The question is, will the families you serve choose “direct cremation” or will they opt to have a tribute service and memorialization? The ICCFA Cremation Arranger Certification offers six-hours of intensive training designed to give you new tools to create better cremation arrangements. You will learn the history of cremation, pertinent laws and regulations, how to identify your customer base, how demographics should impact your marketing and arrangement process, and how people’s perception of price affects their behavior. All of this information is presented with one singular focus—to help you create a better arrangement for each family you serve.

Crematory Operator Certification

The ICCFA Crematory Operator Certification program is presented by ICCFA cremation coaches Poul Lemasters, Esq., and Larry Stuart, Jr., Crematory Manufacturing & Service, Inc.

Approved for 7.5 hours of CE credit
Continental breakfast: 7:30 a.m.
Program: 8 a.m. to 4:30 p.m. • Lunch provided

The extensive training curriculum includes:

  • professional terminology
  • incinerator terminology
  • principles of combustion
  • cremation and the environment
  • incinerator criteria and design
  • basics of operating cremation equipment
  • general maintenance and troubleshooting
  • forms and record keeping
  • handling and exposure control

All attendees will receive a comprehensive Operations Manual covering all aspects of crematory operation and maintenance.

*You must pass an open-book, take-home test to receive your certification. Missing five or more questions means that you fail the test. You will be allowed to take the test a second time to try to receive a better score. If you miss five or more questions on that test, you will need to take the training course again before trying to pass the test another time.

Meet the Instructors

Larry Stuart, Jr.

Larry Stuart, Jr.

Cremation Strategies & Consulting

The A to Z of Cremation Including Historical Background

Learn why the history of cremation is crucial in understanding the increase in its demand and how this will actually help you make more valuable (and profitable) funeral arrangements. History shows why cremation is not just a fad and coming to terms with this is necessary, but it is only the first step in the evolution of a current, relevant and successful funeral service business. Visionaries know why the cremation rate does not matter anymore.

Cole Imperi

Cole Imperi

Owner and Creative Director, Doth

The Modern Consumer

Today’s family brings a unique set of challenges to the arrangement process. This seminar is all about understanding this changing dynamic. Students will learn how to identify the families they serve using modern techniques and tools and develop an understanding of how to work with their inherent needs and predispositions. Students will gain a thorough knowledge of the four major generational groups in the US through an interactive quiz, case studies and real-life examples. We’ll take a look at things like loyalty and why (or why not) a family will call your funeral home when they are at need.

Victor Imperi

Victor Imperi

COO, Doth

Understanding Price, Value and the Families You Serve

What’s the goal of a good price? Should we compete on price? How many options do my families want? In this seminar, we will address these questions and more to help you understand how to utilize price and value to better serve your families and your business. Through lessons from behavioral psychology, examples from everyday life and an interactive demonstration, you will learn how the brain works and how to apply that knowledge to the arrangement process.

Cole Imperi

Cole Imperi

Owner and Creative Director, Doth

Intelligent Marketing

How and where do you communicate with your families? The world has changed and information is available to everyone, all the time. In this seminar, students will learn about a variety of effective tools and information from the fields of behavioral psychology, neuroscience and demographics research. Students will learn a new way of identifying their families and themselves. This seminar features an interactive quiz and a brief but in-depth look into modern marketing practices with simple, measurable, easy-to-execute strategies they can do themselves and instruction for ways to maximize the potential of the included powerpoint presentation.

Glenda Stansbury

Glenda Stansbury

Vice President, InSight Books & Institute

Understanding the Dynamics of the Arrangement Process

There’s a lot more to cremation than direct cremation, and it’s our job to educate the public about that. Whether it’s taking the first call, meeting the family, or selling merchandise—you need to understand how grief affects all aspects of the arrangement process. An arranger needs to understand the client and their mindset to be able to have a mutually successful arrangement conference. This session will clue you in on how to relate to today’s cremation customers, connect with them and not only help them develop a lasting tribute for their loved one, but also help your business develop a lasting bottom-line.

Poul Lemasters, Esq.

Poul Lemasters, Esq.

Principal, Lemasters Consulting; ICCFA Cremation Programs Coordinator

Reducing Your Liability to Add to Your Bottom Line

This seminar will focus on the Cremation Authorization Form, and educate the arranger on why each section is so critical. Participants will not only learn the importance of each section, they will also learn how to explain the sections to the family. There will also be examples of lawsuits that have cost providers millions.

The extensive training curriculum includes:

  • The cremation consumer
  • Effective arrangement consultation
  • Liability and staff training
  • Presenting consumer options
  • Cremation Code of Ethics
  • An extensive Q&A session