Coronavirus and the Deathcare Profession
Maintaining Sales Momentum During COVID-19
Your Questions Answered Live
COVID-19 has forced dramatic changes upon cemeteries and funeral homes. Just a few weeks ago, we thought everything might go back to normal relatively quickly. Now we know better. As a consequence, we are forced to reconsider some of the business decisions that we made when the crisis first broke. For example, many cemeteries and funeral homes suspended or cut way back on their pre-need selling activities. But what if we don’t return to any sense of normalcy for months? What will be the cost to our business?
This webinar’s 5 panelists will share with you ways to effectively create pre-need sales revenue safely during these unprecedented times without generating negative feedback.
Join Gary O’Sullivan, Welton Hong, David Shipper, Aaron Shipper, and John Callaghan who are working with clients every day to identify pre-need opportunities during COVID-19. Attendees can expect a rapid-fire session filled with actionable, real-world ideas that you can put into place immediately.
Attendance for this webinar is limited to the first 500 registrants so secure your space NOW!
“Maintaining Sales Momentum During COVID-19” Webinar Details
Date: Thursday, May 28, 2020
Time: 2:00 pm EDT
Gary O'Sullivan, CCFE
Gary O’Sullivan Company
Gary O’Sullivan, CCFE, is president of the Gary O’Sullivan Company, a consulting firm specializing in the cemetery and funeral profession. Gary is also a nationally recognized speaker, trainer, and author. From entering sales at the age of eighteen and selling door-to-door for family-owned businesses to a senior vice president for a publicly traded company, Gary has experienced mostly every aspect of the business environment.
Ring Ring Marketing
Welton Hong, founder of Ring Ring Marketing, is a leading expert in helping funeral homes convert leads from online directly to the phone line. He’s the author of the book Making Your Phone Ring with Internet Marketing for Funeral Homes and a regular contributor to American Funeral Director magazine and several other publications. Welton has a graduate degree in Electrical Engineering from the University of Colorado at Boulder. Prior to starting Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle. He regularly speaks at conferences and other events for people in the deathcare industry
David Shipper has been in the cemetery and funeral industry for 40 years. In that time, he has owned and operated as many as 42 cemeteries and funeral homes at the same time with 600 employees. At one time, he and Aaron Shipper took over a group of 28 cemeteries losing $100,000 a week! Within a few years, pre-need sales were sufficient to wipe out the deficit. David is the co-creator of the industry's only complete pre-need program available to everyone through the ICCFA. He has also held every officer's position in the ICCFA including President and is a member of the ICCFA Hall of Fame.
Rose Hill Memorial Park
Aaron Shipper has owned and managed cemeteries for over 40 years. Before becoming president of Rose Hills Memorial Park, he was the VP of sales at the Midwest Memorial Group. Previously, Aaron was a senior vice president of sales at the Alderwoods Group, with over 500 locations, and president of Mayflower National Life Insurance Company. Mayflower offered pre-need policies in 35 states and had over $100 million in annual revenues. Aaron has spoken at more than 20 ICCFA events and authored multiple articles for the ICCFA magazine. He served on the Board of the ICCFA and also chaired the Marketing Committee and Strategic Planning Committee.
Funeral Success Marketing
John Callaghan is a marketing and business growth consultant who specializes in helping funeral home owners create a sustainable competitive advantage resulting increased market share and bottom-line growth. He is the author of the book “The Funeral Business Builder Master Plan” which is available at FuneralSuccess.com. John is passionate about uncovering the hidden gems within a business and then using innovative strategies to help them grow. Over the past 15 years he has consulted with leading funeral and cemetery firms throughout United States, Canada and Australia. Prior to starting Funeral Success Marketing, John built and eventually sold a customer relationship management company servicing major corporations including IBM, General Motors, and Bank of America.