STERLING, Va. (October 13, 2025) – The International Cemetery, Cremation and Funeral Association’s Educational Foundation and Park Lawn Corporation (PLC) have partnered to produce a powerful new video segment, now available for cemeteries and funeral homes to use in their community outreach and education efforts.
The project began when Jay Dodds, Chief Strategy Officer at Park Lawn Corporation, was approached about the opportunity. Recognizing its value, he brought it to the attention of the ICCFA Educational Foundation, which quickly saw the importance of the topic and joined the initiative. Together, the two organizations funded the project and brought the vision to life.
Premiering in April 2025 on Advancements with Ted Danson, the segment highlights the essential role of permanent memorialization in the 21st century. It explores one of the most pressing challenges facing the profession today: ensuring that cremated remains are brought back to cemeteries and honored with a meaningful, lasting tribute.
Through expert insights and real-world perspectives, the program emphasizes how the profession can work together to support families in making thoughtful, permanent placement decisions.
Even as direct cremation rates rise, the segment underscores the importance of presenting every family with dignified options for memorialization that provide enduring comfort and a place of remembrance for generations to come.
“We are honored to have helped make this project possible,” said Gino Merendino, President of the ICCFA Educational Foundation. “Our hope is that this video spreads an important message—that memorialization and remembrance are not only about honoring a life, but also about offering healing and connection for those left behind.”
“Permanent memorialization is not just a professional responsibility—it’s a gift we give to families and future generations,” said Jay Dodds. “This segment is a valuable resource that cemeteries and funeral homes can use to inspire meaningful conversations in their communities and to reaffirm the lasting role our profession plays in guiding families through loss.”
The segment is now available for deathcare professionals to share with their communities as part of outreach, education, and engagement initiatives. It can be viewed from the ICCFA YouTube channel at https://www.youtube.com/TheICCFA. The full episode of Advancements with Ted Danson is also available to stream on Amazon Prime, Season 9, Episode 4.
About ICCFA Educational Foundation
The ICCFA Educational Foundation is a 501(c)(3) entity, established to make education accessible to future leaders in the deathcare profession and thereby raise the standards of professionalism within the industry. To learn more about the work of the Foundation and upcoming educational opportunities, please visit https://iccfa.com/educational-foundation/
About Park Lawn Corporation
Park Lawn Corporation is one of the largest funeral, cremation and cemetery providers and is the fastest growing company in the profession in North America. Since 2013 PLC has grown from six cemetery properties in Toronto, Ontario to a diverse portfolio of properties and businesses operating across Canada and the US. The company is committed to serving families with integrity, care, and respect while advancing the importance of permanent memorialization. To learn more, please visit https://www.parklawncorp.com
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