STERLING, VA (April 30, 2024) – Lee Longino has been elected as the new president of the International Cemetery, Cremation, and Funeral Association (ICCFA) during the organization’s 2024 Annual Convention & Exposition held in Tampa Bay, Florida, from April 10-13, 2024. Longino brings over 35 years of dedicated service in the deathcare profession and a commitment to advancing the profession through innovation and strategic leadership.

Longino, currently Senior Managing Director for the Major East Business Unit at SCI (Service Corporation International), oversees 300 funeral homes and cemetery locations across multiple states, including Alabama, Florida, Georgia, Maryland, Mississippi, Virginia, and Washington, D.C. His extensive experience and visionary approach will drive the ICCFA forward during his tenure as president.

Reflecting on his new role, Longino emphasized his dedication to enhancing the profession for future generations: “I am deeply honored to serve as the president of our 10,000+ ICCFA members. I aim to advance the ICCFA’s mission and leave a lasting positive impact on our profession. I am a disruptor, committed to introducing fresh ideas, exploring innovative strategies, and fearlessly diving into challenges to uncover new opportunities.”

Lee Longino envisions a future of deathcare focused on modernization and personalized service. He aims to create unique and meaningful environments where families can celebrate the lives of their loved ones in special and personalized ways. Emphasizing the importance of embracing change and innovation, Longino recognizes the potential of technological advancements to enhance the customer experience. He advocates for pursuing technologies that can elevate family experiences within our profession.

Longino draws inspiration from his dedicated teams and remains optimistic about the opportunities ahead for the profession: “My teams inspire me. Many opportunities in our profession can serve us well into the future. If we embrace them, the sky is the limit for us.”

In addition to his professional achievements, Longino has passionately participated in fundraising projects for breast cancer research and supporting candidacies across Florida.


Founded in 1887, the International Cemetery, Cremation, and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral, and memorialization profession. The association is comprised of more than 10,000 members in the cemetery, funeral home, and crematory industries, as well as supplier and related businesses worldwide.