Gary O’Sullivan, CCFE, is president of the Gary O’Sullivan Company, a consulting firm specializing in the cemetery and funeral profession. Gary is also a nationally recognized speaker, trainer and author. From entering sales at the age of eighteen and selling door-to-door for family-owned businesses to a senior vice president for a publicly traded company, O’Sullivan has experienced most every aspect of the business environment. This exposure has granted him an inimitable knowledge base which allows him to be effective at all levels in an organization.
In his consulting practice, O’Sullivan works with private businesses across the U.S. He helps firms enhance their sales performance, improve customer service and strengthen internal communication. Along with his insight and understanding of how a company’s culture affects all aspects of a business and the value of effective leadership, he brings business to a new level of understanding how to use these intangible assets to further growth.
As one of the nations most in-demand speakers, O’Sullivan has been feature at numerous state, regional, and national conventions. In 2000, he was recognized as the top-rated speaker of the decade by the International Cemetery and Funeral Association. From his keynote presentations to his how-to sales workshops; from his leadership or customer service seminars, to his insights on corporate culture, he continues to be one of the top-rated speakers in our profession today.
With more than 30 years of experience in the cemetery, funeral, and memorialization profession, O’Sullivan has been associated with some of the top firms and organizations across the nation. He has also appeared on the speaking platforms with some of the top sales, marketing and motivational experts both in and out of our profession. He has been the dean of the J. Asher Neel College of Sales and Marketing at the ICCFA University for 18 years.
From his industry classic cassette recording, The Basic Approach to Preneed Selling and ServiceSelling, to his latest CDs and DVDs, Gary continues to upgrade his materials and stay in step with the changes in our profession. His latest book, PrinciplePower for Sales Success, and his soon-to-be released web-based training program, Your Personal Sales Trainer, are the two latest additions to the resource library his company has developed.
For over three decades, O’Sullivan has been in the business of building people to build companies. By uniting service and sales, connecting leadership with culture-focused strategies, he helps companies develop their greatest competitive edge—their people.