The Keeping It Personal (KIP) Awards were started in 2001 by the ICCFA’s Personalization subcommittee to encourage the sharing of ideas for personalizing services and products to better serve families.

You can learn more about our award winners and find more information below
Cemetery Category – Most personalized service, memorial, or event winners
2024
First Place & Overall Grand Prize Winner
Vinculos de Amor (Remember Me)
El Campanario – Guatemala
Recognizing the unspoken grief of pregnancy and infant loss, El Campanario created “Vínculos de Amor,” a comprehensive support program that helps families navigate this tragedy through recognition, remembrance, memorialization, and support. They provide a Certificate of Loss to validate each baby’s existence, host remembrance events to honor the bond between parents and children and created a Butterfly Garden as a permanent memorial. Their Thanathology center, the first in the region authorized by the Elisabeth Kübler-Ross Foundation, offers professional grief support to families in need. Presented at the 3rd Annual International Thanatology Congress, the program has already supported 165 families across Guatemala, El Salvador, Argentina, Mexico, and the U.S., proving that love and remembrance can transform loss into healing.
Honorable Mention
Tribute: Homenajes de Luz y Vida (Tributes of Life and Light)
Señoriale Corporación de Servicio – Guatemala
In 2024, Señoriales Corporación de Servicio expanded Homenajes de Luz y Vida into a three-day event, bringing together 40,000 attendees to honor life, memory, and tradition at Cementerio Los Parques. All Saints’ Day (Nov. 1) focused on reflection and solemn tributes, Day of the Dead (Nov. 2) celebrated cultural fusion with traditional altars and activities, and Day of the Stars or Pets (Nov. 3) honored pets with parades and workshops. Built on four pillars—cultural appreciation, love-filled tributes, immersive experiences, and emotional connections—Caminos de Luz illuminated the legacy of those who have passed while guiding families in celebrating cherished traditions.
2023
First Place & Overall Grand Prize Winner
Cave Hill Cemetery and Hosparus Join Forces to Serve Children
Cave Hill Cemetery & Arboretum – Louisville, Kentucky
Cave Hill Cemetery and its non-profit Foundation, the Cave Hill Heritage Foundation, collaborated with Hosparus Health of Louisville to address the often-overlooked needs of grieving children in their community. Through the G-Force camp, children aged 6-12 who had experienced significant loss were provided with a transformative week-long experience. The program included activities such as exploring the cemetery grounds, panel discussions with funeral directors, and a mock funeral service where children actively participated in honoring their loved ones. This innovative approach, guided by professional therapists, not only facilitated healing but also fostered a sense of connection and understanding among the participants. Feedback from families highlighted the profound impact of the program, with children expressing increased openness about their feelings and memories of their loved ones. Cave Hill Cemetery and the Cave Hill Heritage Foundation are committed to continuing this invaluable partnership with Hosparus, recognizing the importance of supporting grieving children as they navigate the journey of loss and healing.
Honorable Mention
Momentos Que Nos Unen
Señoriales Corporación de Servicio – Guatemala
In Guatemala, October and November are deeply imbued with nostalgia and love as their culture commemorates the departed, marking the start of a special season dedicated to honoring passed loved ones. Señoriales Corporación de Servicio’s “Momentos Que Nos Unen” campaign effectively emphasized the significance of this dedication through a day devoted solely to this purpose, celebrating the enduring connection between the living and the departed. At Cementerio Los Parques, families engaged in various activities fostering familial bonds and paying tribute to their departed loved ones, with highlights including workshops, storytelling, and a monumental kite symbolizing the bridge between earthly and spiritual realms. Through music, creativity, and reflection, the event underscored the importance of cherishing every moment shared and the enduring influence of those who have left indelible imprints on our lives, ultimately affirming that love and connection transcend physical existence.
Past Winners
Funeral Home Category – Most personalized service, memorial, or event winners
2024
First Place
“It Will Be Okay”
Security National Funeral Homes & Cemeteries (Memorial Mortuaries & Cemeteries) – Salt Lake City, UT
At Security National Funeral Homes & Cemeteries, care is the foundation of the service experience they deliver to families every day. To embody this commitment, they have developed the “Memorial Experience” for families who choose them as their death care provider. Funeral directors attentively listen for unique details shared by families, capturing special stories and discussions that reflect the deceased’s character, personality, and values. These insights are then shared with a dedicated team member who researches the individual’s life through obituaries, social media, and public information to create a memorable moment that serves as a heartfelt gift from the Memorial team during the funeral service or celebration of life and conveys to the families that, “it will be okay.”
Honorable Mention
Willow Award: Excellence in End-of-Life Care
Smith Family Funeral Homes – North Little Rock, AR
The Willow Award, established by Smith Family Funeral Homes in Arkansas, recognizes the often-overlooked end-of-life caregivers who provide essential support during challenging times. Inspired by the heroism of a paramedic who saved a coworker’s life, the award aims to honor those who care for families as they navigate the complexities of grief and loss. End-of-life caregivers—including nurses, hospice workers, and volunteers—play a crucial role in ensuring a compassionate experience, and their contributions deserve acknowledgment. The Willow Award not only celebrates these caregivers with a unique glass award but also encourages families to share their heartfelt stories through nominations. The award has honored 15 deserving recipients, fostering a greater appreciation for the vital role these caregivers play in the healing process.
2023
First Place
Rite of Passage: Jefferson Memorial Park with Pittsburgh Institute of Mortuary Science Students for Burial Event
Jefferson Memorial Cemetery, Funeral Home, Crematory & Arboretum – Pittsburgh, Pennsylvania
In November 2023, Jefferson Memorial Cemetery partnered with the Pittsburgh Institute of Mortuary Science (PIMS) to hold a bone burial event, honoring remains used for student education. PIMS, a non-profit educational institution, has trained funeral service students for over 75 years, and their collaboration with Jefferson Memorial included planning a funeral and burial for unused instructional bones. Represented by diverse religious leaders, including a Rabbi and a Catholic priest, the event involved over 50 attendees, including a bagpiper and a veteran’s honor guard. While led by PIMS, Jefferson Memorial supported the event by providing facilities and services, with their grounds crew conducting the interment. This student-led initiative aimed to provide a dignified farewell and could become a recurring tradition, inviting public participation to honor those who donated their bodies to science. Jefferson Memorial commends the PIMS students for their compassion and looks forward to future collaborations with the institute.
Honorable Mention
Eldon’s Last Ride
Pray Funeral Home – Charlotte, Michigan
Pray Funeral Home orchestrated a deeply personalized and memorable funeral for Eldon Howe, a beloved patriarch known for his dedication to family, community, and his car dealership. Through imaginative elements like a candy table reflecting Eldon’s generosity, personalized casket and vault selections, and a procession through the dealership’s service garage, the funeral celebrated Eldon’s unique life story. Guests were engaged with interactive elements, including boards showcasing fun facts and a video capturing memories, while the luncheon held in the dealership showroom provided a fitting tribute to Eldon’s lifelong passion. The event garnered community attention and heartfelt appreciation, embodying a meaningful farewell that honored Eldon’s lasting impact.
Past Winners
Innovative Personalized Product Category
A product that memorializes in a personal and meaningful way. The product may be physical or virtual and may include, but is not limited to, memorials, monuments, urns, art, printed material and web-based tributes. Submissions for this category are limited to Supplier Members
2024
First Place
“Your Story, Your Legacy” Living Veteran Feature of Veterans Legacy Memorial (VLM)
Keeper Memorials – Hamilton, Canada
The “Your Story, Your Legacy” feature of the Veterans Legacy Memorial (VLM) from Keeper Memorials provides Veterans with a dedicated space to share their own life stories, preserving their legacies for future generations. Developed in partnership with the U.S. Department of Veterans Affairs and deathcare leaders, VLM commemorates nearly 10 million Veterans through online memorial pages where loved ones can share photos, tributes, and biographies. Now, eligible living Veterans can securely document their personal and military milestones, transforming VLM into an interactive tribute that connects communities, educates future generations, and ensures every Veteran’s story is honored.
Honorable Mention
Video Planning Online
Afterword – New York City, New York
Afterword’s Online Planner is transforming the way families arrange funeral services—making the process easier, more transparent, and deeply personal. Designed to guide families as if they were speaking directly with a funeral director, the planner offers educational videos, real-time pricing, and detailed service descriptions to help families make informed decisions with confidence. Unlike pre-packaged selections, it provides flexibility to explore all available options, from burial to cremation. Seamlessly integrating with in-person arrangements, the Online Planner empowers funeral homes to showcase their services while offering families a clear, stress-free planning experience.
2023
First Place
Life’s QR
Life’s QR – Niagara Falls, Canada
Life’s QR is an innovative platform revolutionizing memory preservation, legacy sharing, and generational connections through advanced QR technology. With a commitment to honoring every individual’s unique narrative, Life’s QR offers stainless steel, weatherproof QR code signs placed on headstones, memorials, and other sites, leading visitors to interactive online tribute pages. Users can personalize memorials with extensive text, photos, videos, and even virtual guestbooks, ensuring a meaningful and respectful environment. The platform’s vision is to lead in memory preservation and legacy sharing, providing an affordable and user-friendly solution across Canada and the USA, extending opportunities to funeral homes, cemeteries, towns, and businesses. Life’s QR aims to celebrate human life and stories, transcending traditional obituaries by connecting, learning, and sharing memories in a world where cherishing loved ones is paramount.
Honorable Mention
Etern.life Memorial Map
Passages International, Inc. – Albuqurque, New Mexico
Passages addresses the challenge of scattering cremated remains by introducing The Etern.life Memorial Map, an online platform providing families with a designated space to mark the exact scattering location, create dynamic memorials, and share stories and photos of their loved ones. Unlike static obituaries, Etern.life fosters a living community where families can continuously update and personalize memorials, offering a meaningful alternative to traditional burials. With nearly half of cremation families opting to scatter, Etern.life fills the need for accessible, meaningful places to pay respects, catering to diverse reasons for scattering. Already established in 16 countries, Passages encourages families to share unique goodbye stories and celebrates the diversity of memorial practices, providing free access to the platform with every biodegradable urn and Scattering Tube purchase.
Past Winners
Pet Category – Most personalized service or memorial winners
An outstanding example of a personalized funeral for a particular pet, or a very personalized memorial.
2024
First Place
Pet Reef
Memorial Reefs International – Kapolei, Hawaii
Memorial Reefs International now offers Pet Reefs, an eco-friendly way to honor beloved companion animals. Their cremated remains are incorporated into a Memorial Reef, placed in dedicated undersea gardens in Florida or New Jersey. Designed to support marine life, these reefs feature textured surfaces for coral attachment and hollow centers for fish shelter. Built to last for centuries, Pet Reefs create a lasting tribute while helping to restore vital ocean ecosystems.
Honorable Mention
Pawprints on the Rainbow: A Tribute to Our Eternal Stars
Señoriale Corporación de Servicio – Guatemala
The Day of the Stars brought pet lovers together on November 3rd to honor beloved pets who have crossed the Rainbow Bridge but remain in their owners’ hearts. The event featured a Grief Workshop, a heartfelt tribute where attendees wrote messages on stars, a Pet Costume Parade, and the Altar of Stars, adorned with over 100 pet photos and visited by more than 15,000 people.
Señoriales Corporación de Servicio – Guatemala
In a poignant tribute held on November 1, 2023, at Los Parques Cemetery, a heartfelt altar was meticulously crafted to honor cherished pets. Nestled beneath the ancient cypress tree known as the “Tree of Life,” this altar exuded warmth and reverence, adorned with vibrant colors, fresh flowers, and photographs. Collaborative efforts from families created a mosaic of love that illuminated the space, while symbolic elements such as marigolds and timeworn toys spoke to the transient yet enduring nature of life and love. Culinary offerings personalized to each pet’s preferences added an intimate touch to the celebration, symbolizing the hope of a joyful reunion beyond the rainbow bridge. This tribute, reaching over 800 participants and garnering significant social media attention, transcended mere artistic expression to become a poignant testament to the timeless bond between humans and animals, offering solace, inspiration, and a reaffirmation of eternal love enduring in the hearts and memories of all involved.
2023
First Place
The Eterneva Diamond That Saves Hundreds of Dogs Per Year
Eterneva – Austin, Texas
Eterneva, the leading ashes-to-diamond company, specializes in creating lasting tributes for both people and pets, with over 4,000 families served since 2016. Recognizing the profound bonds people share with their pets, Eterneva ensures a meaningful experience, exemplified by Brittany Stanton’s journey to commemorate her beloved golden retriever, Ollie, who tragically passed from ingesting toxic algae. Through Ollie’s Diamond Journey, documented in a viral TikTok video, Brittany’s emotional unveiling of his amber-hued diamond not only honored Ollie but also raised awareness about the dangers of Ladybird Lake, ultimately saving lives.
Honorable Mention
An Altar Woven with the Traces of Eternal Love
Heart’s Companion Pet Memorial Center – Reno, Nevada
Señoriales Corporación de Servicio – Guatemala
In a poignant tribute held on November 1, 2023, at Los Parques Cemetery, a heartfelt altar was meticulously crafted to honor cherished pets. Nestled beneath the ancient cypress tree known as the “Tree of Life,” this altar exuded warmth and reverence, adorned with vibrant colors, fresh flowers, and photographs. Collaborative efforts from families created a mosaic of love that illuminated the space, while symbolic elements such as marigolds and timeworn toys spoke to the transient yet enduring nature of life and love. Culinary offerings personalized to each pet’s preferences added an intimate touch to the celebration, symbolizing the hope of a joyful reunion beyond the rainbow bridge. This tribute, reaching over 800 participants and garnering significant social media attention, transcended mere artistic expression to become a poignant testament to the timeless bond between humans and animals, offering solace, inspiration, and a reaffirmation of eternal love enduring in the hearts and memories of all involved.