
PLPA Webinar: Pet Calls and How They Can Be Maximized
November 19 @ 2:00 pm - 3:00 pm EST
Join us on November 19, 2026 at 2:00 PM ET for Pet Calls and How They Can Be Maximized, a PLPA webinar led by PLPA Committee Members Andrew Parsell and Nicki Wiedeman. 
Every pet loss inquiry is an opportunity to provide comfort, build trust, and create a meaningful connection. This webinar will explore practical strategies for communicating with grieving pet families across phone, text, web, and other digital channels. Learn how compassionate conversations, thoughtful questions, and clear presentation of services can help you move beyond simply quoting a price, strengthen the family experience, and turn more inquiries into families served.
Andrew Parsell is Vice President of Parsell Funeral Homes & Crematorium and Parsell Pet Crematorium, serving families across Delaware. He is past President of the Delaware Funeral Directors Association, serves on the Certification Committee for the Pet Loss Professionals Alliance, and is Secretary of the Delaware State Board of Funeral Services.
Nicki Wiedeman brings 34 years of experience in the deathcare profession, including the past eight years with Dead Ringers. Her expertise spans preneed insurance sales, customer service, call center management, sales training, and strategic business consulting. She is passionate about helping deathcare professionals strengthen their phone skills and create meaningful connections with families from the very first call.
