STERLING, Va. (May 19, 2026) – Shawna de la Cruz was named President-Elect of the International Cemetery, Cremation and Funeral Association (ICCFA) during the 2026 ICCFA Experience held in Fort Worth, Texas, from April 29–May 1. A dedicated deathcare professional with more than 28 years of experience in funeral service, cemetery operations, and cremation, de la Cruz is known throughout the profession for her commitment to service, mentorship, and building strong connections across the industry.
De la Cruz currently serves as Vice President of Park Operations for Forest Lawn Memorial-Parks & Mortuaries, where she oversees cemetery and park operations for one of the profession’s most respected organizations. Over the course of her career, she has served in a variety of roles, giving her a uniquely well-rounded perspective on the evolving needs of deathcare professionals, families, and communities. She is a licensed embalmer, funeral director, cemetery manager, and crematory manager.
Her service to the ICCFA has reflected the same people-first approach that has guided her career. De la Cruz previously served as ICCFA Vice President of Membership and Marketing and currently serves on the Membership Committee, where she has remained actively involved in strengthening member engagement and supporting the association’s continued growth. She views volunteer leadership as an opportunity to give back to a profession that has played such an important role in her life and career.
“I’m deeply honored to serve as President-Elect of the ICCFA,” said de la Cruz. “This profession is built on compassion, service, and supporting one another, and I’m grateful for the opportunity to help continue that mission through the ICCFA. I look forward to listening, learning, and working alongside our members as we continue creating meaningful opportunities for education, connection, and professional growth.”
“Shawna leads with authenticity, compassion, and an incredible depth of industry experience,” said ICCFA Executive Director Nadira Baddeliyanage. “She understands the importance of building relationships, supporting members, and creating an environment where professionals feel connected and empowered. Her thoughtful leadership and commitment to service will make a tremendous impact on ICCFA and the profession as a whole.”
As President-Elect, de la Cruz will work closely with ICCFA leadership, committees, and members to support the association’s ongoing efforts to strengthen professional education, foster collaboration across all areas of deathcare, and continue serving as a trusted resource for the profession.
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Founded in 1887, the International Cemetery, Cremation, and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral, and memorialization profession. The association is comprised of more than 10,000 members in the cemetery, funeral home, and crematory industries, as well as supplier and related businesses worldwide.
