Introducing ICCFA 240 Workshops: Education Closer to You 

As the profession evolves, so does the need for accessible, high-quality education. The ICCFA’s new 240 Workshops—named for the 240 minutes of education included in each program—bring meaningful, in-person learning directly to local communities, offering practical insights, peer connection, and expert-led education without extensive travel.

All registration fees will be donated to the ICCFA Educational Foundation, supporting its mission to provide education, scholarships, and professional development opportunities for the deathcare community.

The inaugural workshop will take place at Forest Lawn Memorial-Parks & Mortuaries in Glendale, California on Tuesday, June 23 from 9:30 AM – 3:00 PM PT.

Register Today!

Reserve your spot today for ICCFA’s 240 Workshop at Forest Lawn Memorial-Parks & Mortuaries in Glendale, California. This one-day educational experience offers valuable insights, meaningful networking, and practical takeaways for today’s deathcare professionals in the Los Angeles area.

Please note that continuing education credits are not available for this workshop.

Registration Rates

Registration Type Price
Members & Non-Members $89

Schedule of Events

  • 9:30 AM
    Check-in/Badge Pickup
  • 10:00 – 10:10 AM 
    Welcome | Shawna de la Cruz, Forest Lawn Memorial-Parks & Mortuaries
  • 10:10 – 11:00 AM 
     Community Outreach + Q&A | René Negrete, Carriage
    Learn how strategic community engagement drives measurable sales and marketing results.
  • 11:00 – 11:50 AM 
     Cremation Myths Debunked | Néctar RamírezForest Lawn Memorial-Parks & Mortuaries
    Explore the psychology of today’s cremation consumer and discover strategies to improve service value and family satisfaction.
  • 12:00 – 1:00 PM 
    Networking Luncheon | Moderated by Néctar RamírezForest Lawn Memorial-Parks & Mortuaries
    Connect with peers through guided discussion topics and networking opportunities.
  • 1:00 – 2:00 PM 
    Meeting the Demands of Today’s ConsumerSherri Hauer, Forest Lawn Memorial-Parks & Mortuaries
    Discover practical ways to create seamless, modern, and personalized experiences for today’s funeral consumer. Includes a video tour of Forest Lawn’s newly renovated planning center.
  • 2:00 – 3:00 PM
    Park tour of Forest Lawn
  • 3:00 PM 
    Closing Remarks | Shawna de la Cruz, Forest Lawn Memorial-Parks & Mortuaries