July 18-23, 2025
Emory University | Atlanta, GA

Register for ICCFA University!

Join us July 18-23 at Emory University in Atlanta, Georgia, for an unforgettable week of learning, growth, and connection. Expand your skills, network with deathcare leaders, and take your career to the next level.

Secure your spot by July 9—don’t miss out!

2025 Colleges

ICCFA University currently has nine colleges for attendees to enroll in. Each is overseen by their respective Dean, an expert in the area of deathcare that the college focuses on. In many of the colleges, our Deans are joined by outside professors who provide individual expertise in the college.

The current colleges are:

  • College of 21st Century Services | Dean Glenda Stansbury
  • College of Cremation Services | Dean Clift Dempsey, CCrE, CCFE
  • College of Hospitality & Customer Experience | Dean Lori Bolton, CSE
  • College of Land Management & Grounds Operations | Dean Gino Merendino
  • College of Leadership, Management & Administration | Dean Gary Freytag, CCFE
  • College of Technology | Dean Nick Timpe, CSE
  • J. Asher Neel College of Sales and Marketing | Dean Patrick Downey, CCE
  • Todd Van Beck College of Funeral Home Management | Dean Mathew Forastiere and Dean Mike Watkins
  • School of Graduate Studies | Dean Robbie Pape, CCFE

ONLINE REGISTERATION IS OPEN

Don’t miss your chance to be part of this unparalleled opportunity! Spots are limited, so secure your seat today.

Deadline Alert: Online registration closes Wednesday, July 9 at 11:59 PM EDT—register before it’s too late!

Registration Rates

Price
One-Day Cremation Operator Registration $625
All Colleges $2,175
School of Graduate Studies $3,000

I have experienced a lot of education over the years, and I must admit – this ICCFAU College has topped them all! The training from Dean Glenda Stansbury was outstanding and I am excited about being a Certified Celebrant. I firmly believe every funeral director or their staff should attend the Celebrant training.

Scott B., College of 21st Century Services

ICCFAU never disappoints. It’s the professional highlight of my year. I love being surrounded by goal-oriented, high achievers. The knowledge obtained in such a short amount of time is priceless.

Lauren C., College of Cremation Services

Oh, the doors and avenues ICCFAU has opened for us. Not only will our funeral service exceed the excellent service now given, but go above and beyond consistently. I have also earned a newfound respect from my managers, all thanks to ICCFAU.

Gail J., College of Hospitality & Customer Experience

The Land Management College left me feeling inspired and excited to get back home and start pushing for new ideas in our cemeteries. Being able to see what some of the most beautiful memorial parks around the country are doing opened my eyes to the possibilities and the potential of our grounds.

Jonathan K., College of Land Management & Grounds Operations

This was my first time attending ICCFAU. I came to Atlanta worn out with everyday work activities and was hoping these sessions would rekindle my fire for what I love to do. It did; it motivated me to make not only myself better but help to lead and improve my co-workers around me.

Brendan S., College of Leadership, Management & Administration

Attending the ICCFA University College of Technology was an invaluable experience. The program offered profound insights into how modern technology can revolutionize the funeral industry. I learned how businesses can streamline operations and enhance efficiency by implementing technological innovations such as barcode tracking and cemetery management.

Ibsen V., College of Technology

I believe the relationships formed while attending ICCFA University will become a lasting network of professional support. Attending ICCFA University was invaluable to me professionally because of the knowledge I attained and personally because it supports my commitment to lifelong learning.

Shantelle H., J. Asher Neel College of Sales & Marketing

I left the ICCFA University having met so many new colleagues and I acquired a newfound knowledge base. Since my attendance at the University, I have also renewed my purpose as a funeral professional and created a catalytic spark for change in the funeral service industry.

Jerri R., Todd Van Beck College of Funeral Home Management

The Graduate experience is so much more than learning about our industry, trends, and operations. It’s a cross between evaluating any self-improvement you may need to be the best leader you can be, and how to stay relevant in today’s ever-changing world.

Anthony C., School of Graduate Studies

ICCFA University 2025 Schedule of Events

Dean Glenda Stansbury

How do you respond to a family who says, “We don’t want a traditional funeral”? You’ll learn how to go beyond tradition with innovative offerings and become certified as a funeral celebrant trained to provide meaningful alternatives to clergy-led services.  

Friday, July 18 

  • 2:00 – 5:30 PM 
    Registration & Check-in
  • 4:30 – 5:00 PM 
    Orientation
  • 5:00 – 6:00 PM 
    Welcome Reception
  • 6:00 – 7:00 PM 
    Dinner

Saturday, July 19

  • 8:00 – 8:45 AM 
    Breakfast
  • 8:45 – 9:00 AM 
    Introductions, Glenda Stansbury 
  • 9:00 – 10:30 AM 
    Celebrant Training
    Glenda Stansbury and Kathy Burns
  • 10:30 – 11:00 AM
    Break
  • 11:00 AM – 12:30 PM
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns
  • 12:30 – 1:30 PM
    Lunch
  • 1:30 – 3:00 PM
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns
  • 3:00 – 3:30 PM
    Break
  • 3:30 – 5:00 PM
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns
  • 5:30 – 6:30 PM
    Dinner
  • 7:00 – 10:00 PM
    Student Night – Trivia 

Sunday, July 20

  • 8:00 – 8:55 AM
    Breakfast
  • 9:00 – 10:30 AM
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns
  • 10:30 – 11:00 AM
    Break
  • 11:00 AM – 12:30 PM
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns
  • 12:30 – 1:30 PM
    Lunch
  • 1:30 – 3:00 PM
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns
  • 3:00 – 3:30 PM
    Break
  • 3:30 – 5:00 PM
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns
  • 5:30 – 6:30 PM
    Dinner

Monday, July 21

  • 8:00 – 8:55 AM 
    Breakfast
  • 9:00 – 10:30 AM
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns 
  • 10:30 – 11:00 AM
    Break
  • 11:00 AM – 12:30 PM 
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns 
  • 12:30 – 1:30 PM
    Lunch
  • 1:30 – 3:00 PM 
    Celebrant Training (continued), Glenda Stansbury and Kathy Burns 
  • 3:00 – 3:30 PM
    Break
  • 3:30 – 5:00 PM
    Celebrant Training (conclusion), Glenda Stansbury and Kathy Burns 
  • 7:00 – 10:00 PM
    Sports Night

Tuesday, July 22

  • 8:00 – 8:55 AM
    Breakfast 
  • 9:00 – 10:30 AM
    Essentials of Public Speaking Basics Pt I, Carol Little
  • 10:30 AM – 11:00 AM
    Break
  • 11:00 AM – 12:30 PM
    Essentials of Public Speaking Basics Pt II, Carol Little
  • 12:30 – 1:30 PM
    Lunch
  • 1:30 – 3:00 PM
    Essentials of Public Speaking Basics Pt III, Carol Little
  • 3:00 – 3:30 PM
    Break
  • 3:30 – 4:30 PM
    Essentials of Public Speaking Basics Pt IV, Carol Little
  • 4:30 – 5:15 PM
    University Graduation
  • 5:15 – 6:00 PM
    Classroom Wrap-up | Presentation of Certificates (must be present to receive)
  • 6:15 – 7:30 PM
    Graduate Reception

Wednesday, July 23 

  • TRAVEL DAY

Dean Clift Dempsey, CCrE, CCFE

Cremation doesn’t have to mean “no service” or “no memorialization.” Attendees will discover how to better serve families, improve cremation operations, and increase their company’s cremation-related revenues. Attendees will also earn three types of certifications: operator, administrator, and arranger.

Friday, July 18

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
    Student Orientation
  • 5:00–6:00 PM
    Welcome Reception
  • 6:00–7:00 PM
    Dinner

Saturday, July 19

  • 8:00–8:45 AM
    Breakfast
  • 8:45–9:00 AM
    Introductions – Clift Dempsey, CCFE, CCrE
  • 9:00 AM–10:30 AM
    Operator Certification – Poul Lemasters, Esq., Larry Stuart Jr.
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Operator Curriculum Continued – Larry Stuart Jr.
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Operator Curriculum ContinuedLarry Stuart Jr.
  • 3:00 – 3:30 PM
    Break
  • 3:30–5:00 PM
    Operator Curriculum ContinuedPoul Lemasters, Esq., Larry Stuart Jr.
  • 5:30–6:30 PM
    Dinner
  • 7:00–10:00 PM
    Student Night – Trivia

Sunday, July 20 

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Crematory Management – Lauren Blevins Hogan, CCFE, CPLP
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Hospice Relationships – Pierce Dempsey
  • 12:30–1:30 PM
    Lunch
  • 1:30–5:00 PM
    Bus Tour: Real World Look at All Aspects of Cremation ProvidersClift Dempsey, CCFE, CCrE; Chad Eubanks
  • 5:30–6:00 PM
    Dinner

Monday, July 21

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Multiple Sources of Cremation Marketing – Pierce Dempsey
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Offerings Beyond the Cremation Clift Dempsey, CCFE, CCrE
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Reducing Your Liability to Add to Your Bottom Line – Poul Lemasters, Esq.
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Cremation Statistics Everything You’ve Wanted to Know About Online Cremation Brands – Tyler Yamasaki
  • 7:00–10:00 PM
    Sports Night  

Tuesday, July 23

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Cremation Myths DebunkedNéctar Ramírez
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Beyond the Limits of Direct Cremation: Transforming the At-Need Arrangement Conference – Nick Karber & Stacie Schubert
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Every Life is Worth Remembering – Ceremonies for Cremation Families – Glenda Stansbury
  • 3:00–3:30 PM
    Break
  • 3:30–4:30 PM
    Things You Might Not Think About, But Need to Know – Clift Dempsey, CCFE, CCrE
  • 4:30–5:15 PM
    University Graduation
  • 5:15–6:00 PM
    Classroom Wrap-up |Presentation of Certificates (must be present to receive)
  • 6:15–7:30 PM
    Graduate Reception

Wednesday, July 24 

  • TRAVEL DAY

Dean Lori Bolton, CSE, CXE

This college is designed to give students a foundation in funeral home/cemetery hospitality and catering management. Topics range from basic event planning to interpreting financial budgets, leadership, and catering team management.

Friday, July 18 

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
    Orientation
  • 5:00–6:00 PM
    Welcome Reception
  • 6:00–7:00 PM
    Dinner

Saturday, July 20 

  • 8:00–8:45 AM
    Breakfast
  • 8:45–9:00 AM
    Introductions – Lori Bolton, CSE, CXE & John Bolton, CCE, CCrE, CSE, CXE
  • 9:00–10:30 AM
    How CX Strategy Helps Scale Company Growth – Lori Bolton, CSE, CXE & John Bolton, CCE, CCrE, CSE, CXE
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    A Beginner’s Guide to Building World Class Hospitality –Darin Drabing
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Who Are You Serving: Building the Personas and Understanding Touchpoints – Lori Bolton, CSE, CXE
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    CX Journey – Lori Bolton, CSE, CXE & John Bolton, CCE, CCrE, CSE, CXE
  • 5:30–6:30 PM
    Dinner
  • 7:00–10:00 PM
    Student Night – Trivia

Sunday, July 20 

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Why Hospitality and How to Prepare Your Facility for Success – Lee Longino
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Crafting a Successful Celebration of Life: Enhancing Comfort, Personalization, and Value – Kimberly Weis
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    The Celebration Journey from The Funeral Director’s PerspectiveBrooke Helman
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Reimagining Customer Experience through Grief – Jason Troyer, PhD
  • 5:30–6:30 PM
    Dinner

Monday, July 21

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
     Risk Management  – Poul Lemasters, Esq.
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Technology’s Role in CX – Nick Timpe
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Creating Exceptional Experiences for Cremation Customers Pierce Dempsey
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Customer Experience and Employee Engagement – Lori Bolton, CSE, CXE
  • 7:00–10:00 PM
    Sports Night   

Tuesday, July 22

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Successful Cemetery Events 101Phil Zehms
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Cemetery Event WorkshopPhil Zehms
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Putting It All Together: Your Recipe for Success – Lori Bolton, CSE, CXE & John Bolton, CCE, CCrE, CSE, CXE
  • 3:00–3:30 PM
    Break
  • 3:30–4:30 PM
    Let’s Do CX!- John Bolton, CCE, CCrE, CSE, CXE
  • 4:30–5:15 PM
    University Graduation
  • 5:15–6:00 PM
    Classroom Wrap-up | Presentation of Certificates (must be present to receive)
  • 6:15–7:30 PM
    Graduate Reception

Wednesday, July 23

  • TRAVEL DAY

Dean Gino Merendino

Exceptional cemetery service starts with grounds and operations department. Without effective land management and a commitment to an attractive, well-maintained property, there will be no sales or service. Attendees will learn how their grounds management team can succeed and continuously improve interments, landscaping, buildings, grounds maintenance, and exceptional client experience and satisfaction.

Friday, July 18

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
    Orientation
  • 5:00–6:00 PM
    Welcome Reception
  • 6:00–7:00 PM
    Dinner

Saturday, July 19

  • 8:00–8:45 AM
    Breakfast
  • 8:45–9:00 AM
    Introductions – Gino Merendino
  • 9:00–10:30 AM
    Exceptional Cemetery Maintenance – Experience the Difference!   – Tim Kolasa
  • 10:30–11:oo AM
    Break
  • 11:00 AM –12:30 PM
    Creating a Committal Service that Everybody Talks About  – John Gouch, Jr.
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Arlington National Cemetery: Restoring Honor  – Jack Lechner, Jr., CFSP
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Applying Technology to Cemetery Operations  – Nick Timpe, CSE
  • 5:30–6:30 PM
    Dinner
  • 7:00–10:00 PM
    Student Night – Trivia

Sunday, July 20

  • 6:30–7:15 AM
    Breakfast
  • 7:15–11:15 AM
    Train the Trainer – Tim Kolasa
  • 11:15 AM–12:00 PM
    Cemetery Tour: Arlington Memorial Park Cemetery – Gino Merendino; Chad Eubanks
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Cremation: Changing the Face of Traditional Memorialization – Erin Schwanitz-Vogt
  • 3:00-3:30 PM
    Break
  • 3:30–5:00 PM
    Green Burial 101 for Cemeteries – Understanding Eco-Friendly Funerals as a Business Opportunity – Rachel Essig
  • 5:30–6:30 PM
    Dinner

Monday, July 21

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Healing Grief  – Phil Zehms
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Sustainable Tree Care Practices for Cemetery Landscapes  – TBD
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Cemeteries as Meaningful Places of Trees: How to Become an ArbNet accredited Arboretum – Josh Gevertz
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Modern Cemetery Development  – Gary Freytag, CCFE
  • 7:00–10:00 PM
    Sports Night  

Tuesday, July 22

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    OSHA General Duty Clause  – Mark Harrison
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Graveside Safety  – Mark Harrison
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Cemetery Liability Issues  – Poul Lemasters, Esq.
  • 3:00–3:30 PM
    Break
  • 3:30–4:30 PM
    Internal Relationships – Gary O’Sullivan, CCFE
  • 4:30–5:15 PM
    University Graduation
  • 5:15–6:00 PM
    Classroom Wrap-Up | Presentation of Certificates (must be present to receive)
  • 6:15–7:30 PM
    Graduate Reception

Wednesday, July 23

  • TRAVEL DAY

Dean Gary Freytag, CCFE

The cemetery, cremation and funeral service profession is changing, and so are the skills needed to manage and lead effectively. Attendees will receive solid, relevant, results-focused training targeted at today’s required core competencies.

Friday, July 18

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
    Orientation
  • 5:00–6:00 PM
    Welcome Reception
  • 6:00–7:00 PM
    Dinner

Saturday, July 19

  • 8:00–8:45 AM
    Breakfast
  • 8:45–9:00 AM
    Introductions– Gary Freytag, CCFE
  • 9:00–10:30 AM
    Become a Leader Worth Following! – Darin Drabing
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Funeral Home and Cemetery Accounting: Keys to Affecting Your Bottom Line – Gary Freytag, CCFE
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    A Case Study in Leadership – Gary Freytag, CCFE
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Beyond the Numbers – Bob Gordon, Jr., CCE
  • 5:30–6:30 PM
    Dinner
  • 7:00–10:00 PM
    Student Night – Trivia

Sunday, July 20

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Communication and the Art of Effective Feedback – Carol Little
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    First Let’s Kill All the Lawyers! – Gary Freytag, CCFE
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Trust as a Manager – Ashley Freeman, MBA
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Navigating Difficult Conversations  – Ashley Freeman, MBA
  • 5:30–6:30 PM
    Dinner

Monday, July 21

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Leadership & Communications – Own It!  – Robbie Pape, CCFE
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Our Greatest Assets – Beverly Manning
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Using Your Strengths to Prevent Burnout  – Ashley Freeman, MBA
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Crafting Your Career Purpose Statement  – Ashley Freeman, MBA
  • 7:00–10:00 PM
    Sports Night

Tuesday, July 22

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Community Outreach: Setting Your Company Apart – Christina DiBari
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Business Law: A Funeral Home and Cemetery Legal Outlook – Poul Lemasters, Esq.
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Your Marketing & Branding Mantra: Building Customer Loyalty – Doug Gober
  • 3:00–3:30 PM
    Break
  • 3:30-4:30 PM
    Corporate Culture: How Strong Is Your Foundation – Gary Freytag, CCFE
  • 4:30–5:15 PM
    University Graduation
  • 5:15–6:00 PM
    Classroom Wrap-Up | Presentation of Certificates (must be present to receive)
  • 6:15–7:30 PM
    Graduate Reception

Wednesday, July 23

  • TRAVEL DAY
Dean Nick Timpe, CSE

The College of Technology will provide practical strategies for attendees to apply technology at their firms for improving operations and better serving their families. 

Friday, July 18

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
    Orientation
  • 5:00–6:00 PM
    Welcome Reception
  • 6:00–7:00 PM
    Dinner

Saturday, July 19

  • 8:00–8:45 AM
    Breakfast
  • 8:45–9:00 AM
    Introductions Nick Timpe, CSE
  • 9:00–10:30 AM
    New Technology in an Old ProfessionNick Timpe, CSE
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM 
    People, Process, Technology: Solving the Right Problem  – Jason Cavett
  • 12:30–1:30 PM 
    Lunch
  • 1:30–3:00 PM
    Why Digital First Impressions Matter: Also Known As You Spent $1MM on Your Cemetery Entrance but Your Neighbor’s Kid Built Your Website Jason Cavett
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Lab: Live Website Evaluations  – Jason Cavett
  • 5:00–6:00 PM
    Dinner
  • 7:00–10:00 PM
    Student Night- Trivia

Sunday, July 20

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM 
    Implementing and Managing Technological InnovationGary Freytag, CCFE
  • 10:30– 11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Customer Experience and Client Follow-up: Surveying for ResultsLori Bolton, CSE, CXE
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM 
    21st Century Record KeepingTim Kolasa; Nick Timpe, CSE
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Virtual Tours, Customer Surveys, and Reports LabTim Kolasa; Nick Timpe, CSE; Lori Bolton, CSE, CXE
  • 5:30–6:30 PM
    Dinner

Monday, July 21

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Strategic Planning for IT Resources – Christina DiBari
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Implementing and Automating Your CRM to Maximize Sales Efficiency – Tim Kolasa
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    From Clicks to Clients: Mastering Facebook, Google, SEO & Video for Growth – Mitchell McLean
  • 3:00-3:30 PM
    Break
  • 3:30–5:00 PM
    Hands-On Digital Workshop: Turning Digital Marketing into Measurable Results Mitchell McLean 
  • 7:00–10:00 PM 
    Sports Night  

Tuesday, July 22

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    “Technology Makes it All Easier – Including the Risks of Liability” A Legal Look at Deathcare Technology – Poul Lemasters, Esq.
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Embracing Change: Strategies for Helping Staff Continually Improve and Adapt to New Technology – Olga Piehler
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM 
    Applying Artificial Intelligence to Funeral Service   Pierce Dempsey
  • 3:00–3:30 PM
    Break
  • 3:30–4:30 PM
    AI Lab Pierce Dempsey
  • 4:30–5:15 PM
    University Graduation
  • 5:15–6:00 PM
    Classroom Wrap-Up | Presentation of Certificates (must be present to receive)
  • 6:15–7:30 PM
    Graduate Reception

Wednesday, July 23

  • TRAVEL DAY
Dean Patrick Downey, CCE

The principles of sales and marketing don’t change; only technique and application do. Learn how to take the tried-and-true principles of cemetery and funeral sales and apply them within today’s highly mobile, multi-cultural, high-tech, information-driven marketplace. This year the J. Asher Neel College of Sales and Marketing brings together an exceptional faculty consisting of experienced leaders from all areas of cemetery and funeral service working across the US and internationally who will be presenting on a wide spectrum of content including sales and leadership skills, marketing ideas, cremation practices, artificial intelligence applications and more. A comprehensive course for both sales and non-sales professionals.

Friday, July 18

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
    Orientation
  • 5:00–6:00 PM
    Welcome Reception
  • 6:00–7:00 PM
    Dinner  

Saturday, July 19

  • 8:00–8:45 AM
    Breakfast
  • 8:45–9:15 AM
    Introductions – Patrick Downey, CCE
  • 9:15–10:30 AM
    The Purpose and Power of a Career in Sales – Patrick Downey, CCE
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM 
    The Marketing and Sales Matrix – How to Integrate Both Components to Build Reputation, Call Volume and Revenue – Shane Pudenz
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Raising the Bar: Applying Technology to Family Engagement – Nick Timpe, CSE
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Learn the Six Most Powerful Ways to Influence Your Prospects to BuyAndrés Aguilar
  • 5:30–6:30 PM
    Dinner
  • 7:00–10:00 PM
    Student Night – Trivia

Sunday, July 20

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    How to Recruit, Develop, and Retain Top Talent for Your Organization
    A Constant and Consistent Commitment to Becoming the Best – Shane Pudenz
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Coaching and Communication Techniques to Keep Your Team Positive and Productive – An Interactive Workshop – Patrick Downey, CCE
  • 12:30–1:30 PM
    Lunch
  • 1:30– 3:00 PM
    Sales Leadership Andrés Aguilar 
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    What a Lawyer Can Teach Me About Sales – Poul Lemasters, Esq.
  • 5:30–6:30 PM
    Dinner

Monday, July 21

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    The Secret Number and the Required Habit – Gary O’Sullivan, CCFA
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Why Systematic and Compelling Pre-Need Presentation is Critical to Influence Today’s Consumer – Sean Riley
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    The Nuts and Bolts of an Effective Lunch and Learn Program – Kyle Aler
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Aftercare with Purpose: Building Value Beyond the Service – Erin Creger
  • 7:00 PM
    Sports Night  

Tuesday, July 22

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    The Follow-up Formula: Lead Nurturing from First Contact to Close – Erin Creger
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 AM
    The Invisible Force: How Sales Culture Impacts Your Sales Organization – Gary O’Sullivan, CCFE
  • 12:30 – 1:30 PM
    Lunch
  • 1:30–3:00 PM
    Cremation Myths Debunked – Néctar Ramirez
  • 3:00–3:30 PM
    Break
  • 3:30–4:30 PM
    BE Powerful! – Robbie Pape, CCFE
  • 4:30–5:15 PM
    University Graduation
  • 5:15–6:00 PM
    Classroom Wrap-up | Presentation of Certificates (must be present to receive)
  • 6:16–7:30 PM
    Graduate Reception

Wednesday, July 23

  • TRAVEL DAY
Dean Mike Watkins & Mat Forastiere

Too many managers consider “creativity” someone else’s department. In funeral service, creative management is the key to differentiation.

Friday, July 18

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
    Orientation
  • 5:00–6:00 PM
    University Welcome Reception
  • 6:00–7:00 PM
    Dinner  

Saturday, July 19

  • 8:00–8:45 AM
    Breakfast
  • 8:45–9:00 AM
    Introductions  – Mike Watkins
  • 9:00–10:30 AM
    Course Introduction & The “WHY” of Funeral Service  – Mike Watkins
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Overcoming Deritualization: Saving Funerals Through Private Rituals – Dr. Jason Troyer
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Can’t I Just Fire Them? Some Do’s and Dont’s of HR and Management Poul Lemasters, Esq.
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Your Team: Leading, Coaching, and Directing Mike Watkins
  • 5:00–6:30 PM
    Dinner
  • 7:00–10:00 PM
    Student Night – Trivia

Sunday, July 20

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Families Gone Wild: Defusing Conflict in the Arrangement Room – Dr. Jason Troyer
  • 10:30–11:00 AM
    Break
  • 11:00 AM – 12:30 PM
    Beyond the Service and Where to BeginLauren Blevins Hogan, CCFE, CPLP
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Cremation Risk Management Poul Lemasters, Esq.
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Why Keeping Score Matters – Doug Gober
  • 5:30–6:30 PM
    Dinner

Monday, July 21

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Crematory & Prep Room Management Lauren Blevins Hogan, CCFE, CPLP
  • 10:30–11:00 AM
    Break
  • 11:00 AM – 12:30 PM 
    Crematory & Prep Room Management (Cont.) – Lauren Blevins Hogan, CCFE, CPLP
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM 
    Fine Tuning Your Operation for Peak PerformanceMat Forestiere
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Are You Just Going Through the Motions? – Doug Gober
  • 7:00–10:00 PM
    Sports Night  

Tuesday, July 22

  • 8:00–8:55 AM 
    Breakfast
  • 9:00–10:30 AM
    Service or Serving: The Simple Shift to Unlock Your Scalability – Mandie Hungerland
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM 
    The Art and Science of Connecting with the “Researcher” – Nicole Wiedeman
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Grass Roots MarketingPhil Zehms
  • 3:00–3:30 PM
    Break
  • 3:30–4:30 PM
    Creating a Grass Roots Marketing PlanPhil Zehms
  • 4:30–5:15 PM
    University Graduation
  • 5:15–6:00 PM
    Classroom Wrap-Up | Presentation of Certificates (must be present to receive)
  • 6:15–7:30 PM
    Graduate Reception

Wednesday, July 23

  • TRAVEL DAY

Dean Robbie Pape, CCFE

The School of Graduate Studies is designed for C-Suite leaders and senior executives who are ready to drive collaboration, innovation, and growth while reaching the highest levels of leadership. Limited to 12 participants, this intimate and highly interactive program will be conducted by industry leaders and leading non-industry professionals and will offer fresh insight and learning to empower you to improve the performance of your operations and lead your organization more effectively. (Please note you must apply to attend the School of Graduate Studies.)

Friday, July 18

  • 2:00–5:30 PM
    Registration & Check-in
  • 4:30–5:00 PM
    Orientation
  • 5:00–6:00 PM
    Welcome Reception
  • 6:00–7:00 PM
    Dinner

Saturday, July 19

  • 8:00–8:45 AM
    Breakfast
  • 8:45–9:00 AM
    Introductions – Robbie Pape, CCFE
  • 9:00–10:30 AM
    Servant Leadership – Dave Brown
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Navigate for Leaders – Dave Brown
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Mastering Cemetery Marketing: Strategies for Success – Shane Pudenz
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Effective Board Management: Getting Things Done Through Good Governance – Darin Drabing
  • 5:30–6:30 PM
    Dinner
  • 7:00–10:00 PM
    Student Night- Trivia

Sunday, July 20

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Staying on the Right Side of the Grass – and Lawsuits – Poul Lemasters, Esq.
    10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Staying on the Right Side of the Grass – and Lawsuits, Part II – Poul Lemasters, Esq.
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Built To Last – Developing a Strategic Plan to Carry Your Organization Through the 2030s, Part I – Bob Gordon, Jr., CCE
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Built To Last – Developing a Strategic Plan to Carry Your Organization Through the 2030s, Part II – Bob Gordon, Jr., CCE
  • 5:30–6:30 PM
    Dinner

Monday, July 21

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Seeing Beyond Tradition – Lee Longino
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Unlocking the Mysteries of Government & Advocacy Involvement in the Funeral and Cemetery Profession – Caressa Hughes
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Designing a G.A.M.E. Plan for Employee Engagement  Lori Bolton, CSE, CXE
  • 3:00–3:30 PM
    Break
  • 3:30–5:00 PM
    Encouraging Staff Creativity and Enthusiasm  Glenda Stansbury
  • 7:00–10:00 PM
    Sports Night 

Tuesday, July 22

  • 8:00–8:55 AM
    Breakfast
  • 9:00–10:30 AM
    Applied Finance in Deathcare – Gary Freytag, CCFE
  • 10:30–11:00 AM
    Break
  • 11:00 AM–12:30 PM
    Finance Workshop – Gary Freytag, CCFE
  • 12:30–1:30 PM
    Lunch
  • 1:30–3:00 PM
    Leadership and the Power of Strong Leaders Starts from Within Jay Dodds, CFSP
  • 3:00–3:30 PM
    Break
  • 3:30–4:30 PM
    Building Success From the Ground Up – Doug Gober
  • 4:30–5:15 PM
    University Graduation
  • 5:15–5:00 PM
    Classroom Wrap-Up | Presentation of Certificates (must be present to receive)
  • 6:15–7:30 PM
    Graduate Reception

Wednesday, July 23

  • TRAVEL DAY

ICCFA Educational Foundation Scholarships

Every year, the ICCFA Educational Foundation offers scholarships to attend ICCFA University. This generosity allows the ICCFA to provide the incredible educational experience of ICCFAU for free! Scholarship applications are open now through April 30. Spots are limited, apply now!

  • Those who are awarded a scholarship will receive their tuition (which includes meals) paid in full.
  • Please note: All scholarship winners will be responsible for their hotel and transportation.

The School of Graduate Studies

with Dean Robbie Pape, CCFE

The ICCFA School of Graduate Studies is an exclusive program for C-Suite leaders and senior executives seeking to drive collaboration, innovation, and growth. Limited to 12 participants, this highly interactive experience features expert-led instruction, one-on-one mentoring, and group projects to enhance leadership and operational performance.

Graduation from ICCFA University is required. Verify your status via the application linked below. If you are not a graduate, submit a recommendation letter from an ICCFA University Dean or the Chancellor. ICCFA staff will confirm your eligibility.

Note: Limited scholarships are available for this program.

Join us for the 2025 PLPA Pet Loss & Integration Short Course!

Join us July 18-20, 2025, in Atlanta, Georgia for the next PLPA Pet Loss & Integration Short Course! The course is two full days of learning and networking with other fellow pet loss professionals.

Registration and scholarship applications for ICCFA Members are now open!

HOTEL ACCOMODATIONS

Emory Conference Center Hotel at Emory University
1615 Clifton Road NE, Atlanta, GA 30329

Phone: 404.712.6000
Toll Free: 1.800.933.6679
Fax: 404.712.6025

With state-of-the-art technology, spacious meeting rooms, conference dining, and well-appointed guestrooms, the Emory Conference Center Hotel offers an all-inclusive setting ideal for learning from top professionals, networking across all areas of cemetery, cremation, and funeral service, and forming the lifelong friendships that define the ICCFA University experience.

The ICCFA room block is open now through June 30, 2025. 

ICCFA University Yearbook

Whether you’re looking of photos with friends and new connections, want to see photos of our graduation ceremony, or are looking for your class photo – click the button below and start reliving the incredible experience again.

Thank you to our Sponsors!

Black Diamond Level

Diamond Level

Platinum Level

Gold Level

Silver Level

Bronze Level

Sponsorship Opportunities

For sponsorship opportunities, contact ICCFA Director of Meetings Lindsy Gundrum at lindsy@iccfa.com.