
APRIL 30 – MAY 3, 2025 | MANDALAY BAY RESORT & CASINO | LAS VEGAS, NEVADA
2025 ICCFA Board of Directors Elections
Meet the Candidates for the ICCFA 2025 Board of Directors
ICCFA members play a key role in electing board members. This year, six (6) Regular members will be elected for three-year terms, and one (1) Professional/Supplier member for a two-year term.
How to Vote:
- Online Voting: Cast your vote on AssociationVoting.com.
- March 26: Primary contacts for active ICCFA Regular members will receive an email confirming eligibility.
- Shortly After: A second email from AssociationVoting.com will include voting credentials and a link.
- Deadline: Voting closes Thursday, May 1, at 9:00 AM PT.
- Results: Winners will be announced at the Meeting of the Members on May 1 at 2:00 PM PT during the ICCFA Experience at Mandalay Bay, Las Vegas.
Your vote helps shape ICCFA’s future—make it count!
Regular Member Applicants

Stacy Adams
Managing Partner of Operations, Trinity Memorial Gardens/NSMG
Throughout her 33-year tenure in deathcare, Stacy has held various roles, ranging from funeral director to senior management/owner, in both family-owned establishments and a larger independent company, NorthStar Memorial Group. Each position has shown her expertise and leadership. Stacy’s experience includes overseeing countless ceremonies and managing funeral homes, cemeteries, and crematories—all while ensuring the team provides personalized care that honors the unique wishes and traditions of each family. Stacy is also an active member of several professional organizations, including a 28-year involvement with the ICCFA, contributing to the ongoing improvement and ethical standards of the industry. Her commitment to community service extends to participation in local support groups and charitable initiatives, providing grief support, education, and various programs aimed at assisting those in need.

Andrés Aguilar Heck
President, Señoriales Corporación de Servicio
Andrés is the Executive President of Señoriales Corporación de Servicio in Guatemala and Mexico, representing the second generation of a family-owned business that provides funeral, cemetery, and cremation services in 15 cities. Señoriales handles over 3,500 funeral services and 1,200 burials annually. Andeés currently leads a team of around 2,100 people, including 1,500 independent sales and family care counselors. He has been involved in the family business for over 20 years, gaining extensive experience in marketing, sales, technology, and administration. He holds a bachelor’s degree in marketing from Arizona State University and an MBA from Thunderbird School of Global Management. Additionally, he is certified in Life Coaching and Grief Management Coaching. Currently, he serves as President of ALPAR (Latin American Association of Cemeteries and Funeral Services) since 2019. He also serves as Vice President of the International Cremation Federation (ICF). He has actively participated with the ICCFA and served in various roles, including as a Board Member and Vice President of Internal Affairs and Membership. He is a graduate of ICCFA University, where he has taught two courses since 2012, and has served on the Marketing and Sales Committee as well as the Membership Committee. He also sits on the board of FIAT-IFTA (The World Organization of Funeral Operatives). Andrés has delivered speeches around the world in countries including Brazil, Chile, Colombia, the Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Spain, the UK, the USA, and others.

Evans Baldwin
Transition Executive, Foundation Partners Group
Since 2021, Evans has been Transition Executive at Foundation Partners Group, overseeing the transition of a 20-location family-owned funeral home business acquired by a private equity firm, serving 20,000 families annually. His role includes developing transition plans, managing teams, and maintaining high service standards. Previously, he spent seven years as Vice President of Sales & Marketing at Baldwin Brothers Memorial Care Services, where he led a team of 50 counselors and achieved $20MM in preneed funeral sales with 30% annual growth over eight years. Prior to that, he was Family Service Director, coordinating pre-arranged funeral services with compassion and professionalism.

Shawna de la Cruz
Vice President of Park Operations, Forest Lawn Memorial-Parks & Mortuaries
Shawna has worked in the funeral profession for 26 years holding various positions within the field up to her current position as Vice President of Park Operations with Forest Lawn Memorial-Parks & Mortuaries. She is a licensed Embalmer, Funeral Director, Cemetery Manager and Crematory Manager. She sees the opportunity to be a member of the Board of Directors for ICCFA as a call to service and a way to give back to the profession that has given so much in return.

Jason Diemer
Vice President, Greenlawn Funeral Homes
Jason represents the fifth generation of his family’s business, established in 1905. He began his journey at the age of 12, accumulating 29 years of experience. Greenlawn Funeral Home encompasses five locations, including a cemetery, vault manufacturing, a monument center, a floral shop, and a crematory, all of which Jason helps manage. The company offers unique services such as incorporating ashes into fireworks for commemorative displays and providing their own preneed funeral program.

Daun Thomas Frankland
President, Columbia Memorial Park, Inc. d/b/a Columbia Gardens Cemetery
Growing up in the Superintendent’s House at Columbia Gardens Cemetery, Daun has always been deeply connected to the cemetery. With degrees in Art History and Art Studio, she started a career in interior design, founded Thomas Matthews Antiques in the U.S., and later launched Paris At My Feet, an antique consulting service in France. These roles honed her customer service and management skills, which she applied when she became President and Superintendent of Columbia Gardens Cemetery in 2015. Daun oversees all operations, from modernizing software and improving landscaping to mentoring staff and enhancing the cemetery’s visibility. Under her leadership, the cemetery achieved Level II Arboretum status and became a Wreaths Across America site, honoring veterans.

Lauren Hogan, CCFE, CPLP
Regional Vice President of Operations, Park Lawn East, Williams Funeral Home & Crematory
Lauren joined Park Lawn as Director of Operations when her family’s firm was acquired in 2021 and was promoted to Regional Vice President in 2023, overseeing Tennessee, Virginia, Georgia, North Carolina, and South Carolina. Originally from Columbia, TN, she holds a bachelor’s in business administration from Belmont University and an MBA from Trevecca Nazarene University. A licensed funeral director, crematory operator, insurance agent, and certified celebrant, Lauren previously ran her family business. She has held leadership roles in SCCFA, C.A.T., and ICCFA, where she now serves as VP of External Affairs and Chair of the Pet Loss Professionals Alliance.

Caressa Hughes
Assistant Vice President, Government and Industry Relations, SCI
Caressa has over 30 years of experience working in various jobs relating to governmental affairs. Currently, she is the Assistant Vice President of Government and Industry Relations for SCI and oversees all functions of the corporation’s state and federal government and industry relations. Previously, she worked in various governmental roles for large corporations and state trade associations. She was a registered lobbyist for a large independent lobby firm in Austin, Texas and represented over 20 different diverse clients before the Texas Legislature. She serves on various professional boards and hold a B.A. from the University of Texas at Austin.

John Silvestri
Chief Financial Officer, Cherokee Memorial Park & Funeral Home
After growing up in SoCal, John attended college in the Napa Valley and received his 4-year degree in Business Management. He began working in the non-profit sector in 2008. In 2014, he was hired as the chief financial officer at Cherokee Memorial Park and Funeral Home in Lodi, CA. He has been taking every opportunity to gain knowledge about the industry and do what he can to help others be successful. His mentor, Walt Scheffer, has been in the industry for over 50 years and has been instrumental in seeing John succeed. John holds a cemetery salesperson license and is actively studying for the CA Crematory Manager, Cemetery Manager and Cemetery Brokers license tests.
Professional Supplier Applicants

Curtis Funk
Founder/CEO, Tukios
Curtis has been a software entrepreneur for over 20 years. During that time, he has been building and providing products and services for the funeral profession. His company, Tukios, is one of the largest technology providers in deathcare. Tukios works with thousands of funeral homes around the globe, and their products engage with tens of millions of people each month. Curtis is recognized as a thought leader in funeral service, and often asked to present on the latest technology, artificial intelligence, and company culture. Along this same vein, he is also the host of a podcast called “PodCasket” where they introduce the legends who have shaped the deathcare profession. In addition to Tukios, Curtis is an investor in a range of sectors, including venture capital, private equity, startups, and real estate.

Jennifer Kaset
VP, Sales and Business Development, National Guardian Life Insurance Company
With nearly two decades in the deathcare profession, Jennifer has devoted her career to helping funeral homes expand their future market share through tailored marketing strategies centered around preneed. Her extensive experience has enabled her to build strong, meaningful relationships with funeral homes and industry leaders nationwide. Known for her compassionate leadership and inspiring enthusiasm, Jennifer excels in innovative thinking and strategic planning as she remains deeply committed to advancing the funeral service profession. Jennifer joined National Guardian Life Insurance Company (NGL) in 2019 as a Regional Vice President and was promoted to Vice President, Sales and Business Development in 2023. Jennifer is inspired by connecting and empowering others. Driven by success, she works to deepen existing relationships and develop new partnerships as she provides NGL partners with resources to assist with their business development.

Doak Marasco
Manager of Strategic Partnerships, The Davey Tree Expert Company
Doak has more than 20 years of experience in the fields of arboriculture, urban forestry, and natural resource management, including 20 years of employment with The Davey Tree Expert Company, 3 months as a field arborist with Casey Trees in Washington D.C., and a 10-month term of service with AmeriCorps National Civilian Community Corps. He is a Board-Certified Master Arborist, Municipal Specialist, and a Tree Risk Assessment Qualified Arborist through the International Society of Arboriculture. He has a B.S. in Urban Forestry from The Pennsylvania State University. He was first introduced to cemetery grounds care while conducting a tree inventory for Glenwood Cemetery in Houston, Texas in 2008. Since 2016, the vast majority of Doak’s time has been spent developing solutions for cemetery landscapes, where he has helped dozens of managers make informed decisions that impact the health, safety, sustainability, and resilience of their “green assets”.