DEAD Talks - ICCFA

January 13-15, 2026
Park MGM Las Vegas | Las Vegas, NV

Registration/Pricing

Event Schedule

Hotel Information

Scholarships

Testimonials

Get Ready to Grow at DEAD Talks 2026!

DEAD Talks returns to the Park MGM in Las Vegas, January 13–15, 2026!

This high-energy sales conference is designed to kick off your year with fresh insights, powerful strategies, and connections that last a lifetime.

Registration is now open!

Calling all deathcare sales professionals—DEAD Talks is the event you can’t afford to miss! Over two and a half action-packed days, you’ll uncover fresh strategies, sharpen your skills, and gain the insights you need to drive success for yourself and your organization—while delivering even greater service to the families you serve. Registration is open for you and your team to start 2026 off with a bang in Las Vegas!

Check out pricing for individuals and groups below.

Early Bird Registration Rates

Registration Type	Pricing
Individual ICCFA Member	$770
Individual Non-Member	$1,000
2-4 Attendees *	$750
5-9 Attendees *	$725
10+ Attendees *	$700
One Day	$475

Registration Rates After December 19

Registration Type	Pricing
Individual ICCFA Member	$800
Individual Non-Member	$1,025
2-4 Attendees *	$770
5-9 Attendees *	$750
10+ Attendees *	$725
One Day	$475

Early bird pricing is available now until Dec. 19 at 11:59 PM ET. Online registration is open until Jan. 7, 2026.

* To receive the discounted group rates, all attendees must be registered together in a single transaction.

2026 SCHEDULE OF EVENTS

Schedule subject to change

Tuesday, January 13

2:00 – 6:00 PM | REGISTRATION OPEN
3:30 – 3:45 PM | FIRST TIMERS ORIENTATION
3:45 – 5:15 PM | WHEEL OF OBJECTIONS
5:15 – 6:30 PM | WELCOME RECEPTION

Wednesday, January 14

7:15 AM – 5:00 PM | REGISTRATION OPEN
7:15 – 8:15 AM | WELCOME COFFEE & BREAKFAST SOCIAL
8:30 AM | WELCOME & INTRODUCTIONS
8:40 – 9:55 AM | KEYNOTE | David Priemer
10:05 – 11:55 AM | DEAD TALKS TOPIC: EDUCATING THE CONSUMER
- DEAD Talk #1 – The Value of The Celebration | Lee Longino, Service Corporation International
- DEAD Talk #2 – The First Call: Every Option Every Time| Jennifer Graziano, Coxe & Graziano Funeral Home
- DEAD Talk #3 – TBD | Dr. Jason Troyer, Healing Path Cemetery
- DEAD Talk #4 – Park Tours: Where History and Sales Come to Life | Honnalora Hubbard, Coldspring
12:00 – 12:30 PM | Q&A with speakers facilitated by Doug Gober, Foresight
12:30 – 2:00 PM | LUNCH: TIME FOR NETWORKING
2:00 – 3:05 PM | DEAD TALKS TOPIC: KNOWLEDGE + PASSION = CONFIDENCE
- DEAD Talk #5 – Lead with Heart, Speak with Intention: Closing with Compassion and Confidence | Noble Sines, Domani Preneed
- DEAD Talk #6 – Brisket and Tomatoes: A Recipe for Efficient Time Management | John Bolton, CCE, CCrE, CSE, CXE, Park Lawn Corporation
- DEAD Talk #7 – You First: The Secret to Long-Term Sales Success | Nectar Ramirez, Forest Lawn Memorial-Parks & Mortuaries
3:05 – 4:10 PM | DEAD TALKS TOPIC: HOW TO GET MORE LEADS
- DEAD Talk #8 – Networking and Marketing in the Real World | Phil Zehms, Park Lawn Corporation
- DEAD Talk #9 – The WOW Factor | Cathy Younkin, Fairfax Memorial
- DEAD Talk #10 – Unlocking Sales Growth Through Strategic Aftercare | Brad Palmer, Service Corporation International
4:10 – 5:15 PM | DEAD TALKS TOPIC: Managing Sales
- DEAD Talk #11 – Performance Multiplier: Turning Creative Strategy Into Sales Success| Eric Battles, Precoa
- DEAD Talk #12 – The Role of Effective Sales Leadership: Define. Drive. Deliver | Gary O’Sullivan, The Gary O’Sullivan Company
- DEAD Talk #13 – Motivational Leadership | Tony Armogida, Global Atlantic Financial Group

Thursday, January 15

7:45 AM – 12:15 PM | REGISTRATION OPEN
7:45 – 8:45 AM | COFFEE & BREAKFAST SOCIAL
8:30 – 8:45 AM | WELCOME BACK; EDUCATIONAL FOUNDATION PRESENTATION
8:45 am – 12:00 PM | THE SEMINAR SUCCESS WORKSHOP: YOUR COMPLETE BLUEPRINT FOR SUCCESS | Lead by Tony Armogida, Global Atlantic Financial Group; Erin Creger, Security National Funeral Homes & Cemeteries; and Rene Negrete, Inglewood Park Cemetery
12:00 – 12:30 PM | WRAP UP / MONDAY MORNING MINDSET, Shane Pudenz, Carriage

HOTEL INFORMATION

Park MGM – a smoke-free facility!
3770 S Las Vegas Blvd
Las Vegas, NV 89109

Steps away from T-Mobile Arena and the Park outdoor entertainment space, Park MGM Las Vegas is in the heart of all there is to do on the Las Vegas Strip.

The ICCFA’s room block is open until December 19, 2025.

Booking in the ICCFA hotel block does more than secure your room—it supports DEAD Talks, helps keep registration fees low, and strengthens our ability to negotiate great future rates. It also protects ICCFA from costly penalties when room commitments aren’t met.

Better rates for you. Stronger events for everyone. Stay where it counts.

Book Your Stay!

Scholarships Opening Soon!

Every year, the ICCFA Educational Foundation provides scholarships to current ICCFA members to attend DEAD Talks. Scholarships cover the cost of registration so that attendees only need to pay for travel and their lodging.

Scholarships will be open between October 21 through November 18, 2025.

DEAD Talks did not disappoint this year! I enjoyed the diverse range of perspectives and expertise this event provides. Networking with passionate professionals and discovering innovative ideas sent me back home pumped to engage in new ideas.

Cheryl K., Gate of Heaven Cemetery

It was a wonderful experience attending this conference. Not only did I meet people from different places, but I also had the opportunity to talk with them and share experiences in the cemetery field. I’ve been in this field for 20 years, but every day brings something new to learn.

Yolanda G. , Park Lawn Cemetery

It was refreshing to be amongst colleagues that are in the industry. I enjoyed the opportunity to hear all the speakers. It was my first time and I would love to come back again.

Ezequiel S., Archdiocese of Los Angeles

This conference was fast paced and packed with so many interesting valuable tools to enhance my sales skills and really connect with families and increase sales. I walked away with a wealth of information and a renewed passion to bring those tools back to my team. The speakers were engaging and motivated the audience. Great conference and looking forward to attending another.

Terri D., White Haven Memorial Park

Once again, DEAD Talks was everything I had hoped it would be—the annual conference that energizes me for another year in the funeral sales profession. Seeing old friends, meeting new people, and making connections is always a highlight of this event. I look forward to it every year and am already counting down to DEAD Talks 2026!

Brett S., Swan-Law Funeral Directors

The connections I made at 2025 DEAD Talks have sparked a podcast interview, collaborations, and ideas once I got home. I’m so pumped to share the information with my team to help us all grow, too!

Brittany N., Baue Funeral Homes