Executing Excellence

An ICCFA Virtual Leadership Conference

Keynote Speakers

Denise Lee Yohn

Denise Lee Yohn

Brand Leadership Expert

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing.

With her expertise and inspiring approach, Denise has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer.

Bill Benjamin

Bill Benjamin

Emotional Intelligence, Performance and Leadership Expert

Bill Benjamin has a rare perspective – he has advanced degrees in Mathematics and Computer Science and has 25 years of real-world business experience as a senior leader. Bill is very authentic about the fact that he struggled early in his career as a leader when he was under pressure. He shares how he has been able to apply the very same techniques he teaches to become a better leader (and husband and father) himself. In addition to using his background in sales to motivate and inspire audiences, Bill leverages his mathematics and technical background to take a practical and scientific approach to helping people understand how the brain responds under pressure, and how that can help increase leadership and performance.

Bill is a partner at the Institute for Health and Human Potential (IHHP), a successful international research and training company, named one of the “Fastest Growing Companies” in the “Fast 100” ranking in PROFIT Magazine. Bill also contributed to the New York Times and Amazon bestselling book Performing Under Pressure, co-authored by IHHP’s JP Pawliw-Fry and noted psychologist Hendrie Weisinger.

Program Schedule

Please note all times are listed as Eastern Time

2:00 pm

Finance Committee Meeting *by invitation*

3:30 pm

Executive Committee Meeting *by invitation*

12:00 pm

Board Meeting *If you are an ICCFA member and would like to attend, please contact Kelly Spann at kspann@iccfa.com for an invitation*

 

2:30 pm

Government & Legal Committee Meeting *by invitation*

1:00 pm

Welcome & Introductions

1:15 pm

Keynote: LEADING THROUGH CHALLENGE & CHANGE
Denise Lee Yohn

COVID-19 is the newest, but not the only, challenge you face and more change is on the horizon with the economic recession, continuous disruption, and increased competition. Denise Lee Yohn shows how to lead your organization to thrive in uncertainty and perform under pressure.

Drawing upon her work with business leaders through three recessions and against fierce competition in fast-paced industries such as retail and digital technology, Denise Lee Yohn has cracked the code on organizational resilience and agility. You will learn:

  • The roadmap for engaging, aligning, and focusing your workforce in times of change
  • How to cultivate an innovative culture that produces more with less
  • How to inspire confidence and instill clarity so employees are productive now and prepared for what’s next

2:15 pm

Break

2:30 pm

Breakout Sessions

  • COVID-19 open conversation
  • “Leading Through Challenge & Change” keynote open discussion

3:00 pm

Break

3:15 pm

Supplier Event – CRM: SO MUCH MORE THAN JUST CONTACT MANAGEMENT
Mike Regina

Time and time again sales people simply say that they only use their CRM systems as a place to ‘store’ their leads/contact information.  In this seminar, we’ll talk about getting more from your CRM and its features, to help you stay in front of customers and get more sales.

Mike Regina, a 3rd generation cemeterian, started Funeral Decisions in 2008 as way to help funeral homes and cemeteries connect with more families online.  He has a background in online and CRM-based marketing.  Funeral Decisions offers the easiest to use and fully featured CRM in the business, along with other sales software developed specifically for the funeral industry.

4:20 pm
Master Class: Cocktails with Poul Lemasters

1:00 pm

Welcome & Introductions

1:15 pm

Keynote: ALL CHANGE IS PERSONAL: THE NEED TO FOCUS ON PEOPLE DURING DISRUPTIVE CHANGE

Bill Benjamin

If the Hippocratic Oath main directive is ‘first, do no harm,’ then the brain’s is ‘first, keep alive.’ Yet the usual approach most organizations take in managing change and disruption does not take into consideration this neurological reality. Leaders bring their ‘five-point strategies’ or get overly focused on the latest technology and completely miss that real change happens in the mind, and more specifically, in the operating systems (the brains) of their people.

To get your organization to successfully adapt to external disruption and the new world of work, requires managers and leaders to accept that all change is personal and that until they start managing from this point of view, their people will not step into uncertainty and take the risks required to achieve successful change efforts. In this provocative keynote, your team will hear about other organizations that have succeeded in adapting to change and disruption by leveraging the operating system of the brain. Your team will learn:

  • How to identify the traps leaders fall into as they attempt to manage the pressure of change.
  • How to create an environment of risk-taking and learning to adapt to disruption.
  • Concrete tools to help leaders manage their emotions, thoughts and conversations to lead more effectively in the face of change and uncertainty.
  • How to help your organization take action and approach the pressure associated with change and disruption with more confidence and enthusiasm.

2:15 pm

Break

2:30 pm

Breakout Sessions

  • COVID-19 open conversation
  • “All Change Is Personal: The Need To Focus On People During Disruptive Change” keynote open discussion

3:00 pm

Break

3:15 pm

Government & Legal Affairs – TAXES, LABOR, REGULATION, FTC: HAS COVID-19 AFFECTED THIS TOO?

Les Schneider, Ivins Phillips & Barker; Michael Pepperman, Obermayer, Rebmann Maxwell and Hippel, LLC; Mary Beth McGowan, Dykema; Poul Lemasters, Esq., ICCFA General Counsel

It may not seem like much is happening in Washington these days – but in fact some issues continue to move forward in the face of COVID-19. Some issues have remained steady, but other issues are new and a direct result of this pandemic.  Join Government & Legal Affairs committee chair Keenan Knopke, as well as ICCFA tax counsel Les Schneider; ICCFA labor attorney Michael Pepperman; Dykema Government Policy Advisor Mary Beth McGowan and ICCFA general counsel Poul Lemasters, as they update you on various topics and the changes that could affect your business including:

  • Proposed Regulations under Section 451(b) as it relates to Cemetery sales
  • Recent Employer/Employee Rulings under COVID-19 affecting funeral homes and cemeteries
  • Current status of CARES Act and Overview of what has happened
  • Update on Funeral Rule Review and ICCFA comments

4:20 pm

Master Class: How to Cook the Perfect Steak with John Bolton

5:00 pm

Thanks & Farewells