In Marketing, Repetition Counts

Do It Again…and Again because in marketing, repetition counts!; Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard /...

You Want a Better Response – Energize Your Offer

If you want to improve results from your marketing, you need to look at your offer. Consumers aren’t stupid – they can see through lukewarm offers. A halfhearted offer will be a turn off, rather than a turn on.; Sure, we all know that the offer is just one leg...

Telemarketing Tip:

Telemarketing Tip: Don’t talk too much on a sales call – You have two ears and only one mouth for a reason; According to Lori Turner-Wilson, CEO and founder of RedRover Sales & Marketing Strategy, you have two ears and only one mouth for a reason. And that is to...

Using the Fine Art of Syncographics to Increase ROI

Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative. I have always advocated that there is a 4th leg in the direct marketing response chair: market timing – what I like to call Syncographics.;...