In Marketing, Repetition Counts

Do It Again…and Again because in marketing, repetition counts!; Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard /...

Physical Mail Predicted to Increase in 2017

All of the marketing pundits agree that the forecast for 2017 will bring the triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from...

Breaking through the Cyber Monday Clutter

I got so many emails today for Cyber Monday buying deals, my inbox was out of control….and I basically deleted them all.; What I did not get inundated with was mail, which gave me an opportunity to look at each piece I received.; There were 2 pieces from etailers that...