BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ICCFA - ECPv6.17.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:ICCFA
X-ORIGINAL-URL:https://iccfa.com
X-WR-CALDESC:Events for ICCFA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241022T140000
DTEND;TZID=America/New_York:20241022T150000
DTSTAMP:20240906T162058Z
CREATED:20240906T162058Z
LAST-MODIFIED:20240906T162058Z
UID:37817-1729605600-1729609200@iccfa.com
SUMMARY:PLPA Webinar: Creating Your Brand Through Grassroots Marketing Campaigns
DESCRIPTION:Join the PLPA on October 22\, 2024\, at 2:00 PM EST for a panel-style discussion\, Creating Your Brand Through Grassroots Marketing Campaigns\, with PLPA Committee Members Wendy Shipley\, CPLP\, and Sydney Tracy.  \n No matter the size of your business or the species of your clientele\, grassroots marketing campaigns can significantly impact your brand. In this webinar Wendy and Sydney will go over some of the successes and failures of their grassroots marketing campaigns to provide you with insight into what might work for your business. They will discuss the importance of personal relationships with community members\, how to get involved with local public services\, and what touches they have added to increase brand exposure for their pet loss businesses. Bringing new and exciting ideas to their branding\, Wendy and Sydney will discuss how small investments can make a big impact.  \nWendy Shipley has her CPLP with the ICCFA\, and an extensive background in Business Development\, Relationship Marketing\, rescue partnerships\, and she served as a trained Docent for the Oakland Zoo.  She continues to learn the language of the deathcare profession and is utilizing best practices from other members and businesses to help her shape how her team works with grieving pet parents.     \nSydney Tracy is the sole owner and operator of Paw Prints on Woodland\, a pet cremation facility in the White Mountains of Arizona. Born and raised in Show Low\, her roots run as deep as the pine trees grow tall. You can often find her at local markets buying handmade Jewelry from the Apache or Navajo Nations\, enjoying the great outdoors\, or cheering at rodeos throughout the year.  \nClick Here to Register
URL:https://iccfa.com/event/plpa-webinar-creating-your-brand-through-grassroots-marketing-campaigns/
LOCATION:Virtual Event
CATEGORIES:PLPA Webinar,Webinar
ATTACH;FMTTYPE=image/jpeg:https://iccfa.com/wp-content/uploads/2024/09/vitaly-gariev-89NFimaGM0k-unsplash-scaled.jpg
END:VEVENT
END:VCALENDAR