In Marketing, Repetition Counts

Do It Again…and Again because in marketing, repetition counts!; Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard /...

Business Owners: Here’s Why You Should Still Use Snail Mail

So, when’s the last time you got a letter in the mail?; If you’re like most people, the answer is not often. That’s not conjecture either. As I’ve written about elsewhere, the “amount of mail sent annually in the United States declined from 213.1 billion pieces in...

Does your direct mail measure up?

40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up?; Creating direct mail that works is one of the biggest challenges faced by marketers. There are lots of great ways to create an interesting and...

Direct Mail Gives Death Care Marketers top ROI

Direct mail doubters need to get real and understand that direct mail really brings in the dollars, especially in the Death Care industry. Here are some statistics that prove it:; DIRECT MAIL MARKETING EFFECTIVENESS STATISTICS • U.S. advertisers spend $167 per person...

Physical Mail Predicted to Increase in 2017

All of the marketing pundits agree that the forecast for 2017 will bring the triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from...

A good website is vital…and not as easy as pie

I do a lot of consulting with small business owners who are looking to improve their business. I tell them there are 3 must-haves to succeed in business.; • A Business Plan – to focuses on goals and how to reach them • A Financial Plan – to plot to review budget • A...