Cemetery Sales
I am a relatively new cemeterian. We have had a rather passive pre-need program with a single person in the office handling sales. We are now looking to expand that with 2-3 people handling sales/family service. Are there any tips on how to best keep employees...Planning Direct Mail Campaigns for Easy Mobile Response will Increase ROI
I had a great Mail Moment the other day. I got a direct mail from an advertising specialties company that had my last name “Filhaber” direct printed on a golf shirt so it looked like it was already embroidered.; I was so excited about this mailer that I showed it to...Importance of Every Call | FuneralCall
What happens when your phone rings too many times? A ringing phone tells your caller: “There is no one there. They are closed”. When someone calls your funeral home, they want their call answered quickly and professionally, showing the importance of every call. When...Building a cemetery from scratch…
I am a new parks and recreation director for the Village of Ruidoso, New Mexico.; We have a 20 acre land parcel that was donated to the city but no funds to build the cemetery so we are initiating an Endowment Fund for ongoing costs and perpetual care of the site.; A...Steve Jobs – He sold what it “does” not what it “is”
The passing of Steve Jobs is an important moment to mark. Jobs was someone obsessed with the user experience, quality, innovation, and excellence. Apparently unconcerned about the opinions of most everybody, Jobs wasn’t overwhelmed about the daily pursuits of...Book Review: Enchantment: The Art of Changing Hearts, Minds, and Actions
Author’s note: I have recently acquired a nice stack of marketing and business books with the intention of reviewing them here on a semi-regular basis. I will not rate each book as good or bad; rather, I intend to give an overview of what the reader will find...
