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2018 Capitol Hill Gang Meetings

The Government and Legal Affairs Committee held a series of meetings on Capitol Hill during May 9 and 10, 2018. With the help of ICCFA’s lobbying firm, Dykema, appointments were scheduled with 25 Congressional members. These were almost evenly divided between 13...

2018 Wide World of Sales Presentations

Wednesday January 10, 2018 Fireside Chat: Gary O’Sullivan, CCFE Supplier Expo Session: Nancy Drapeau Thursday January 11, 2018 KEYNOTE: The Answer Lies Behind the Next Door, Part II: Dave Brown People Are There, Why Aren’t You?: Daniel Thomas Don’t Let Your Aftercare...

Did You Know “Ma” Green?

Lillian Elizabeth “Ma” Green was a long-serving faculty member of the L.A. College of Anatomy, Embalming, and Sanitation, which became the California College of Mortuary Science, and is now known as Cypress College. She served as President and Vice President of the...

In Marketing, Repetition Counts

Do It Again…and Again because in marketing, repetition counts!; Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard /...

Business Owners: Here’s Why You Should Still Use Snail Mail

So, when’s the last time you got a letter in the mail?; If you’re like most people, the answer is not often. That’s not conjecture either. As I’ve written about elsewhere, the “amount of mail sent annually in the United States declined from 213.1 billion pieces in...

Does your direct mail measure up?

40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up?; Creating direct mail that works is one of the biggest challenges faced by marketers. There are lots of great ways to create an interesting and...

Immigration Reform and Us

Immigration Reform and UsImmigration Reform and Us – and U.S.[Note: This essay is one in a continuing series by ICCFA executive director Bob Fells focusing on various issues in our federal government. Although the subjects are political in nature, the approach is...